Know what broke before you log in.

Catastrophic and silent failures. The ones that drain budget for days before anyone notices.

• Google Ads connection broke

  Hero can no longer read the account. Every live data feature stays dark until you reconnect.

• Conversion tracking went silent

  Spend keeps running but today's tracked conversions sit at zero against a converting baseline.

• Daily budget spent before peak hours

  A campaign burned most of its budget before the local business day was half over.

• Spend spiked above normal

  Account spend ran far above its typical level for that weekday.

• A live campaign stopped serving

  An enabled campaign served almost no impressions versus its own normal.

Campaign economics. Where the money leaks once delivery is healthy.

• Campaign spending without converting

  A campaign that used to convert has spent enough this week to expect conversions, by its own history, and produced none.

• A search term is burning budget

  A single search term has spent past your campaign's own cost per conversion with nothing to show for it.

• Profitable campaign capped by budget

  A campaign with positive return is losing impression share to its own daily budget. The budget is the bottleneck.

• Campaign not spending its budget

  A campaign has spent well under its daily cap for days running. The cap, targeting, or bids are holding it back.

• Click through rate dropping

  A campaign recent CTR fell well below its own baseline from the previous 28 days, past the noise floor.

• Conversion rate dropping

  A campaign recent conversion rate fell well below its own baseline from the previous 28 days.

• Cost per click spiking

  A top-spend keyword CPC has run well above its own baseline for several days.

• Cost per conversion spiking

  A campaign recent cost per conversion climbed well above its own baseline from the previous 28 days.

Quality drift and changes made outside Hero, including Google's own auto applied edits.

• Losing impression share to competitors

  Search rank is losing impression share on a campaign with real spend. Bids, relevance, or quality is the issue.

• Keyword Quality Score dropping

  A top-spend keyword Quality Score fell from healthy to low and held there for several days.

• Responsive search ad weakened

  An active responsive search ad slipped from Good or Excellent strength down to Poor or Average.

• Account changed outside Hero

  Google auto applied a recommendation, or someone edited the account outside Hero.