Hero Marketer

01 For SaaS startups

Google Ads, without the PPC specialist hire .

Your team already knows your product, customers, and messaging better than any agency would. Hero Marketer is the Google Ads expertise on top, available the moment you need it.

Get started Book a demo

From $20 a month. Cancel anytime, full refund within 14 days.

What it costs

Hero Marketer $20/mo
PPC freelancer $2,500/mo
PPC agency retainer $5,000/mo
Full-time PPC hire $7,500/mo

Indicative ranges from public job boards and freelancer marketplaces.

02 The startup reality

You can't afford a specialist. You can't afford to ignore Google Ads.

Most startups in your stage face the same impossible choice. A full-time PPC hire costs $90K+ all-in for a channel that's one of five. An agency wants $5K a month and treats your account like template work. So you do it yourself, on top of everything else, and Google Ads suffers.

Hero Marketer takes the third path. The platform-level expertise sits in the product, ready when you ask. You stay in control of strategy, messaging, and budget.

03 What changes

A copilot that already speaks B2B SaaS.

Keyword research

Find high-intent keywords for our B2B onboarding tool.

Clustered ideas by buyer intent, with estimated CAC, traffic, and recommended budget per cluster.

  • "customer onboarding software for SaaS"
  • "product onboarding automation"
  • "saas user activation tools"
Launch campaign

Investigate

Why are we burning budget without trial signups?

Broad-match traffic from job-seekers and students. Real buyers aren't reaching your ads.

  • NOW: Add 18 negatives ("free", "jobs", "course")
  • NEXT: Switch top group to phrase match
Apply changes

Copywrite

Generate ads for the founder-led-sales positioning.

Reads your product profile and writes B2B-native copy. No "transform your business" filler.

  • "Onboard your first 100 users without a CSM"
  • "Built by founders, for founder-led SaaS"
Review and apply

04 How it fits

Twenty minutes a week, not three hours a day.

Set up takes thirty minutes: connect your Google Ads account, describe your product, run your first analysis. After that, the weekly rhythm is "open Hero AI, ask the question, act on the answer." Most founders we work with run this loop in under twenty minutes a week.

That gives you back the hours you needed for product, partnerships, and the channels Google Ads can't replace.

Related features

The capabilities you'll use most.

Pricing

Pricing that doesn't punish growth.

Three tiers. From $20 a month. Cancel anytime, 14-day full refund if you've used less than 10% of your monthly credits.

Pro

$20/mo

For solo founders getting started.

Growth

$50/mo

For growing teams running multiple products.

Agency

$100/mo

For agencies juggling many accounts.

See pricing

07 Ready when you are

Run Google Ads, ship the rest of the roadmap.

Get started Book a demo
  • Cancel anytime
  • Full refund within 14 days
  • No markup on ad spend