Hero Marketer

Automations

Hero doesn't just flag it. It fixes it.

For the small set of issues where the fix is safe and reversible, Hero acts on its own. Every action is one click to undo, capped per day, and replayed over your last 30 days before you turn it on.

  • Cancel anytime
  • Full refund within 14 days
  • No markup on ad spend
Automation history Applied

Block wasting search terms

Added "free crm template excel" as a negative

spent
$92 over 14 days · 0 conversions
campaign
Free CRM signup · Broad
brand guard
passed
Projected save · $90+ / 2 wks
Every action reversible

01 · The problem

You know the fix.
You just never get to it.

Some fixes are not hard, they are just relentless. A wasting search term needs one negative keyword. A profitable campaign capped by its budget needs a small lift. None of it needs judgment. All of it needs someone to actually do it, every day, before the money is gone.

  • "I add the same junk terms as negatives every Monday. It is the most mechanical work I do."
  • "I tried Google's automated rules once, paused a brand keyword by accident, and turned them all off."
  • "I want the boring fixes handled, but I will not hand over anything I cannot undo."

02 · Why you can trust it

Eight guardrails before anything moves.

Each guardrail maps to a specific way unattended automation goes wrong in the field. They run on every candidate, in order, and the first failure stops the action and logs why. The kind of safety that Google's own Automated Rules have never shipped.

01

Disabled by default

Nothing runs until you open the card and switch it on.

02

A preview before you enable

Before you switch it on, replay it over your last 30 days: every action it would have taken, and every one a guard stopped. You judge its calls against an account you already know, before it spends a live dollar.

03

Daily action cap

A hard ceiling on actions per automation, per account, per day.

04

A cooldown on every entity

It will not touch the same term, keyword, or campaign again until the cooldown clears.

05

Brand keywords protected

Your product name, and any terms you add, are never paused or negated.

06

It waits out the conversion lag

It lets an entity mature before acting on a signal with no conversions, built for long B2B sales cycles.

07

Revert any action in one click

Undo any past action on its own, in any order, whenever you want. The log keeps both the original and the revert.

08

Full audit log

Every action, applied or blocked, is a row you can filter, inspect, and verify in Google Ads.

03 · What it can do

Five recommended automations, and a builder for the rest.

The catalogue is small on purpose. An automation ships only if its action is reversible, low blast radius, high signal, low judgment, and worth real money. Everything else stays a recommendation for you or Hero AI to confirm.

  • 01

    Block wasting search terms

    Adds a wasting search term as an exact match negative on the ad group that produced it. The one phrase stops matching. The rest of the ad group keeps running.

    Low risk
  • 02

    Lift the budget on profitable campaigns being capped

    A profitable campaign that hits its budget stops showing, so you turn down sales you have already proven you can win. Hero raises the daily budget up to 25% per run, capped at 50% growth a week.

    Use with care
  • 03

    Pause pure waste keywords

    Pauses a keyword that keeps spending past your threshold over the last 7 days with zero conversions. Brand terms are never touched, and reenabling is one click.

    Use with care
  • 04

    Ease CPA targets on overperformers

    Raises Target CPA by 10% when a campaign's cost per conversion stays well under its average from the previous 28 days. The ceiling is tighter than it needs to be, so lifting it lets Smart Bidding chase the volume it is skipping.

    Use with care
  • 05

    Ease ROAS targets on overperformers

    A high ROAS target is a tight net: it only catches the safest, cheapest conversions, and there are only so many. When a campaign's return holds well above its average from the previous 28 days, Hero lowers the target 10% so Smart Bidding can win the pricier auctions that still pay back.

    Use with care
  • Build your own

    Compose a custom automation from a signal, a threshold, and an action. It runs through the same guardrails, the same dry run preview, and the same audit trail.

04 · Versus Google's Automated Rules

Scoped to exactly where Google's rules fall short.

Hero Marketer

Reads rolling baselines tuned to each campaign

Only fixed windows of 7, 14, 30, 60, or 90 days

Honors the long B2B conversion attribution lag

No attribution lag awareness

Excludes your brand terms from your product profile

Cannot read a product profile

Revert any past action, in any order

Version history unwinds in strict reverse order

Budget raises gated by Google's own simulation

Cannot read its own budget simulations

05 · Where it fits

Automations start where Alerts leave off.

The same monitoring that powers Alerts feeds Automations. An alert detects the issue. For the safe, reversible subset, an automation acts on it and logs the result. For everything that needs judgment, the alert hands off to Hero AI instead.

Common questions

What operators ask before they enable an automation.

4 questions

Will it touch my brand keywords?

No. Every automation that pauses or negates runs a brand allowlist guard sourced from your product profile, plus any terms you add. Pausing your own brand keyword is the classic automation disaster, so the guard exists to prevent it, and the dry run preview shows you any brand matches before you ever enable.

Can I undo an action?

Every action is one click to revert, in any order. Google Ads version history only unwinds changes in strict reverse chronological order, so you would have to undo Saturday before undoing Friday's mistake. Hero's audit log lets you revert any past execution on its own, whenever you want.

Does it run without me watching?

Only after you enable it, and only inside the caps you can see. Every automation ships disabled, requires a dry run preview of the last 30 days before its first use, and runs under a daily cap, a cooldown for each entity, and a conversion attribution delay so it never acts on a signal that has not had time to report.

How is this different from Google's own Automated Rules?

Google's rules read a fixed set of metrics over fixed date windows. They cannot reference a rolling baseline, cannot guard against cross campaign side effects, cannot honor a long B2B conversion lag, and cannot read your product profile to exclude brand terms. Hero's automations are scoped to exactly those gaps, and a budget raise only executes if Google's own budget simulation projects more conversions at the new budget, which Google's rules cannot do.

Built for

Teams that want the boring fixes handled.

01 · Solo founder

Plain answers grounded in what you actually built.

You shipped the product. You're running Google Ads on the side. No agency burn, no generic ChatGPT filler, no quarterly business review.

See the indie founder fit
Hero AI 11:47 PM

Is my $1,500 a month doing anything?

Pause 3 dead keywords → save $780/mo.
PROPOSED PAUSE3 KEYWORDS
free crm toolBROAD
crm softwareBROAD
sales platformBROAD
SPEND $1,512 · CLICKS 412 · SIGNUPS 3

02 · Startup founder

Senior PPC for the runway you have.

You raised seed money to build product, not pay $5K a month for an agency report you can't act on. Hero Marketer is senior PPC at $20.

See the startup fit
Hero AI Tue 9:14 AM

$5K a month. Search or PMax?

PMax leaking $1,800/wk to Display.

PROPOSED CHANGES2 ACTIONS
PMax DisplayCAP $0/DAY
Search Brand budget+$1,800/MO
SEARCH 31 CONV · PMAX 12 CONV · $284 CPL

03 · Lean marketing team

The specialist seat you can't justify hiring for.

A marketing manager and a designer. Nobody has Google Ads as their day job. Monthly reviews, campaign refreshes, reporting across products.

See the marketing team fit
MONDAY REPORT + 30d

$96

Cost / conv.

3.9x

Trial → paid

Conv. rate 4.1%

04 · Product-led team

Ads that speak the product, not the marketing department.

You build the product. Nobody understands what it does better. Hero Marketer turns that knowledge into ad copy, keyword research, and campaigns that match what you shipped.

See the product team fit
PRODUCT PROFILE Loaded

// what you sell

CRM that grows with your small business

// who buys it

Sales leads, 5+ reps

Generated headline

"CRM built for 1 to 5 rep teams, not enterprise IT."

Ad Copy Agent · grounded in this profile.

05 · Pricing

Pricing that doesn't punish growth.

Three tiers. From $20 a month. Cancel anytime, with a full refund within 14 days if you've used less than 10% of your monthly credits.

Pro

$20 /mo

For solo founders getting started.

Growth

$50 /mo

For growing teams running multiple products.

Agency

$100 /mo

For agencies juggling many accounts.

Built by a B2B SaaS marketer · 9 years in Google Ads

Let Hero handle the fixes you keep meaning to make.

  • Cancel anytime
  • Full refund within 14 days
  • No markup on ad spend