01
Disabled by default
Nothing runs until you open the card and switch it on.
Automations
For the small set of issues where the fix is safe and reversible, Hero acts on its own. Every action is one click to undo, capped per day, and replayed over your last 30 days before you turn it on.
Block wasting search terms
01 · The problem
Some fixes are not hard, they are just relentless. A wasting search term needs one negative keyword. A profitable campaign capped by its budget needs a small lift. None of it needs judgment. All of it needs someone to actually do it, every day, before the money is gone.
02 · Why you can trust it
Each guardrail maps to a specific way unattended automation goes wrong in the field. They run on every candidate, in order, and the first failure stops the action and logs why. The kind of safety that Google's own Automated Rules have never shipped.
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Nothing runs until you open the card and switch it on.
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Before you switch it on, replay it over your last 30 days: every action it would have taken, and every one a guard stopped. You judge its calls against an account you already know, before it spends a live dollar.
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A hard ceiling on actions per automation, per account, per day.
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It will not touch the same term, keyword, or campaign again until the cooldown clears.
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Your product name, and any terms you add, are never paused or negated.
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It lets an entity mature before acting on a signal with no conversions, built for long B2B sales cycles.
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Undo any past action on its own, in any order, whenever you want. The log keeps both the original and the revert.
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Every action, applied or blocked, is a row you can filter, inspect, and verify in Google Ads.
03 · What it can do
The catalogue is small on purpose. An automation ships only if its action is reversible, low blast radius, high signal, low judgment, and worth real money. Everything else stays a recommendation for you or Hero AI to confirm.
Adds a wasting search term as an exact match negative on the ad group that produced it. The one phrase stops matching. The rest of the ad group keeps running.
A profitable campaign that hits its budget stops showing, so you turn down sales you have already proven you can win. Hero raises the daily budget up to 25% per run, capped at 50% growth a week.
Pauses a keyword that keeps spending past your threshold over the last 7 days with zero conversions. Brand terms are never touched, and reenabling is one click.
Raises Target CPA by 10% when a campaign's cost per conversion stays well under its average from the previous 28 days. The ceiling is tighter than it needs to be, so lifting it lets Smart Bidding chase the volume it is skipping.
A high ROAS target is a tight net: it only catches the safest, cheapest conversions, and there are only so many. When a campaign's return holds well above its average from the previous 28 days, Hero lowers the target 10% so Smart Bidding can win the pricier auctions that still pay back.
Compose a custom automation from a signal, a threshold, and an action. It runs through the same guardrails, the same dry run preview, and the same audit trail.
04 · Versus Google's Automated Rules
Hero Marketer
Google Automated Rules
Reads rolling baselines tuned to each campaign
Only fixed windows of 7, 14, 30, 60, or 90 days
Honors the long B2B conversion attribution lag
No attribution lag awareness
Excludes your brand terms from your product profile
Cannot read a product profile
Revert any past action, in any order
Version history unwinds in strict reverse order
Budget raises gated by Google's own simulation
Cannot read its own budget simulations
05 · Where it fits
The same monitoring that powers Alerts feeds Automations. An alert detects the issue. For the safe, reversible subset, an automation acts on it and logs the result. For everything that needs judgment, the alert hands off to Hero AI instead.
Common questions
4 questions
No. Every automation that pauses or negates runs a brand allowlist guard sourced from your product profile, plus any terms you add. Pausing your own brand keyword is the classic automation disaster, so the guard exists to prevent it, and the dry run preview shows you any brand matches before you ever enable.
Every action is one click to revert, in any order. Google Ads version history only unwinds changes in strict reverse chronological order, so you would have to undo Saturday before undoing Friday's mistake. Hero's audit log lets you revert any past execution on its own, whenever you want.
Only after you enable it, and only inside the caps you can see. Every automation ships disabled, requires a dry run preview of the last 30 days before its first use, and runs under a daily cap, a cooldown for each entity, and a conversion attribution delay so it never acts on a signal that has not had time to report.
Google's rules read a fixed set of metrics over fixed date windows. They cannot reference a rolling baseline, cannot guard against cross campaign side effects, cannot honor a long B2B conversion lag, and cannot read your product profile to exclude brand terms. Hero's automations are scoped to exactly those gaps, and a budget raise only executes if Google's own budget simulation projects more conversions at the new budget, which Google's rules cannot do.
Built for
01 · Solo founder
You shipped the product. You're running Google Ads on the side. No agency burn, no generic ChatGPT filler, no quarterly business review.
See the indie founder fitIs my $1,500 a month doing anything?
02 · Startup founder
You raised seed money to build product, not pay $5K a month for an agency report you can't act on. Hero Marketer is senior PPC at $20.
See the startup fit$5K a month. Search or PMax?
PMax leaking $1,800/wk to Display.
03 · Lean marketing team
A marketing manager and a designer. Nobody has Google Ads as their day job. Monthly reviews, campaign refreshes, reporting across products.
See the marketing team fit$96
Cost / conv.
3.9x
Trial → paid
04 · Product-led team
You build the product. Nobody understands what it does better. Hero Marketer turns that knowledge into ad copy, keyword research, and campaigns that match what you shipped.
See the product team fit// what you sell
CRM that grows with your small business
// who buys it
Sales leads, 5+ reps
Generated headline
"CRM built for 1 to 5 rep teams, not enterprise IT."
Ad Copy Agent · grounded in this profile.
05 · Pricing
Three tiers. From $20 a month. Cancel anytime, with a full refund within 14 days if you've used less than 10% of your monthly credits.
Pro
$20 /mo
For solo founders getting started.
Growth
$50 /mo
For growing teams running multiple products.
Agency
$100 /mo
For agencies juggling many accounts.
Built by a B2B SaaS marketer · 9 years in Google Ads