Hero Marketer

01 Reporting

B2B SaaS dashboards. Without the spreadsheet .

Live metrics built around CAC, LTV, CPL, and conversion rate. Plus plain English reports for any question your CEO asks, in three minutes.

Get started Book a demo
Live data

Last 30 days

Demo campaign

CAC

$248

↓ 18%

CPL

$42

↓ 12%

Trials

87

↑ 32%

LTV:CAC

3.4x

↑ 0.6

Conversion trend

02 Anatomy of the dashboard

Reports your CEO actually reads.

The same dashboard you saw above, with the four things that make it B2B-native. Each marker explains why the metric is shown the way it is.

Last 30 days

Demo campaign

1

CAC

$248

↓ 18%

CPL

$42

↓ 12%

2

Trials

87

↑ 32%

3

LTV:CAC

3.4x

↑ 0.6

4

Conversion trend

  1. 1

    CAC, the right way

    Weighted by your actual trial-to-paid conversion rate. Most tools show raw cost / conversions; we adjust for the SaaS funnel so the number reflects real customer cost.

  2. 2

    Trials, the real conversion

    For B2B SaaS, trial signups are the conversion event that matters, not checkouts. The funnel runs impression to trial to paid customer.

  3. 3

    LTV:CAC, the CEO metric

    3.4x is healthy for SaaS. Below 3x is a problem; above 5x means you're under-investing in growth. The single number your board reads, replacing ROAS.

  4. 4

    Live data, direct from the API

    Every metric pulls from the Google Ads API on demand. No CSVs, no Looker Studio middleware, no nightly sync. Performance Max included, with six dedicated tools.

03 Sample reports

Three questions, three answers.

Performance

What was last week's CAC by campaign?

Five campaigns. Two outliers worth attention.

  • Brand: $98 (trending up, fine)
  • Demo: $312 (up 47%, investigate)
  • Solopreneur: $148 (down 22%, scale up)
Send to Slack

Audit

What changed in the account last week?

Eight changes across three campaigns. Two worth attention.

  • Brand budget raised $200 to $300/day
  • Solopreneur ad group paused
Open changelog

Diagnostic

Which keywords burned budget without converting?

Twelve search terms ate $1,840 with zero trials.

  • "google ads jobs"
  • "free google ads tutorial"
  • "google ads course"
Add as negatives

Built for

Teams putting reporting to work.

Pricing

Pricing that doesn't punish growth.

Three tiers. From $20 a month. Cancel anytime, 14-day full refund if you've used less than 10% of your monthly credits.

Pro

$20/mo

For solo founders getting started.

Growth

$50/mo

For growing teams running multiple products.

Agency

$100/mo

For agencies juggling many accounts.

See pricing

07 Ready when you are

Get reports your CEO actually reads.

Get started Book a demo
  • Cancel anytime
  • Full refund within 14 days
  • No markup on ad spend