A pool of 900 people sees the same ad every day, and you keep paying more for each conversion while the budget stays put. Hero Marketer’s Facebook ads automation tool lowers a campaign's daily budget when that happens, in steps you choose. Preview the rule on the last 30 days first.
Lowered campaign budget
Marketing Hub trial · 2h ago
The budget sits on its ad sets, so the rule can't change it.
Lowered campaign budget by 15%
Sales Hub demo retargeting · 2h ago
Next change to this campaign: in a week at the earliest.
One small step, then a week
How it works
You choose
When cost per conversion rises, the rule lowers a campaign’s daily budget. You choose how big each step is.
Create custom automation
A small step you choose
You preview
Before you save, the preview shows how often the rule would have acted.
Preview
Cost per conversion rises well above its usual level.
Would have changed a budget 2 times in the last 30 days
Know before you save
It acts
Each morning it checks your campaigns. When your rule matches, it changes the budget, then waits a week. Every change has a Revert.
Lowered campaign budget
Sales Hub demo retargeting · 2h ago
Raised campaign budget
Sales Hub demo retargeting · 6d ago
Undone in any order
Create custom automation
A small step you choose
Preview
Cost per conversion rises well above its usual level.
Would have changed a budget 2 times in the last 30 days
Know before you save
Lowered campaign budget
Sales Hub demo retargeting · 2h ago
Raised campaign budget
Sales Hub demo retargeting · 6d ago
Undone in any order
Why it's different
Hero Marketer
Ads Manager by hand
Moves a campaign budget in small steps you choose
You pick the new number each time, and a big move can reset Meta’s learning
Waits 7 days before it changes the same campaign again
You remember when you last touched the budget
Skips a campaign it can’t change, and says why
You check each campaign yourself
What comes next
A rule lowers a campaign's daily budget when cost per conversion climbs, and can raise it when return on ad spend does. Pausing, bids, ad set budgets and finding the cause go to Hero AI, which changes nothing until you click Approve and apply.
Your history
Each action lands in Automation history, and so does each skip, with the reason.
Automation history
Meta AdsLowered campaign budget
Sales Hub demo retargeting · 2h ago
Lowered campaign budget
Marketing Hub trial · 2h ago
→ Alerts
You get
a morning check for a spend spike and for spend without conversions
→ Hero AI
You get
the cause, and a pause, bid or ad set budget change you approve
→ Reports
You get
results by placement, age and gender, with cost per conversion
→ Change history
You get
each budget change as a pin on your trend chart
Common questions
No. A rule moves a campaign budget only, and skips a campaign whose budget sits on its ad sets. For an ad set budget, ask Hero AI, and it runs after you approve.
It can. A large budget move can send an ad set back into learning, whoever makes it. You choose the size of each step, and a rule waits a week before it changes the same campaign again.
Yes. Every change has a Revert in Automation history. It puts the budget back to what it was just before that change.
Yes. Before you save, the preview shows how often the rule would have acted in the last 30 days.
Nothing per change, and nothing for the preview. Rules run in the daily checks, which cost 0.25 credits a day for each connected account (about $7.50 a month) and cover your alerts too. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Meta, and sales says the leads are junk. Hero AI follows each ad set to demos, not leads, and asks before it pauses anything.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why are Meta leads cheap but nobody books a demo?
Leads cost $55, but 2 of 60 booked a demo, so a demo costs about $1,650. Many leads are students on Gmail. Pause the cheapest ad set and judge Meta by demos.
Proposed changes · 1 action
Cheap leads cost more
You run Meta between product and sales. Hero AI says what the $2,000 covered, and keeps your ads on the placements where people read.
See the founder fit →
Hero AI
11:47 PM
Is my $2,000 a month on Meta doing anything?
28% of spend ran on Audience Network at $0.40 a click, with no demos. Exclude that placement and the rest keeps running where people read.
Proposed changes · 1 action
Pennies per junk click
Meta is one of five channels for a team of three. Daily checks catch a tired ad, and Hero AI hands you a Monday story you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Meta frequency is 11 on retargeting. What’s the Monday story?
The pool is 900 people, so the same ones see it daily. A lower daily budget and a new ad with Sales Hub proof are ready for your approval.
Monday update · before the review
Small pool, tired ad
You run Meta for several SaaS clients who read every ad. Hero Marketer keeps each ad as you approved it, with Meta’s rewrites off.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client says Meta changed their headline. Is that possible?
Yes. Meta’s text improvements can rewrite wording. Your client’s “Free CRM for teams of 10 to 200” became a generic line. Launch a new ad with the original headline and enhancements off.
Your clients · 5 of 10
Meta edits your words
Pricing
Free
$0
Your live Meta Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
