Hero Marketer

Google Ads automation tool

Wasted spend doesn't wait for you.

Google's Automated Rules can pause your brand keywords too. Hero Marketer’s Google Ads automation tool makes only safe fixes and leaves keywords with your product name alone. Preview first, and revert any action in one click.

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Hero Marketer acted on this Applied

Added negative keyword: free crm template excel

Today, 6:08 AM Revert
alert
free crm template excel spent $310 in 14 days with no signups.

Blocked while you worked

The problem

You know the fix.
You just never get to it.

  • "Every Monday I add the same junk terms as negatives: jobs, login, free templates."
  • "I tried Google's automated rules once, paused a brand keyword by accident, and turned them all off."
  • "I want the boring fixes handled, but nothing I can't undo."

Why it's safe

Guards on every action, and controls you keep.

Each automation stays off until you switch it on. Each guard stops a mistake automated rules are known to make, like pausing your brand keyword.

Preview first

See what it would have done on your own data.

Daily caps

A set number of changes a day, so nothing snowballs.

Brand guard

It skips any keyword with your product name.

One click revert

Revert any action on its own, in any order.

What it can do

Automations to switch on, or build your own.

The list is short on purpose. A fix becomes an automation only when it is easy to undo and needs little judgment. Everything else stays a recommendation.

  • 01

    Block wasting search terms

    A search term that spends a lot and never converts becomes a negative keyword. The ad group keeps running.

    Low risk
  • 02

    Lift the budget on profitable campaigns being capped

    A campaign that converts but keeps running out of budget gets a bigger daily budget.

    Use with care
  • 03

    Ease CPA targets on overperformers

    A campaign whose cost per conversion beats its own average gets a little more room on its target.

    Use with care

  • Build your own

    Got a rule you apply by hand every week? Pick a number to watch, like your cost per conversion, and what to change when it crosses your limit. See how often it would have acted before you save.

Versus Automated Rules

The checks Google's rules leave to you.

Automated Rules are free and flexible. They do exactly what you tell them, nothing more.

Hero Marketer

Most automations compare a campaign with its own average

You set every condition and number yourself

New campaigns get time before anything is blocked or paused

You decide which campaigns are too new to judge

Never blocks or pauses anything with your product name

You exclude brand keywords from each rule yourself

Where it fits

Automations start where Alerts leave off.

An alert tells you what went wrong. When the fix is safe, an automation you switched on makes it. When it needs judgment, one click hands the alert to Hero AI, which changes nothing until you approve.

Alerts

See the 17 problems you'd otherwise find late

Hero AI

For the fixes that need judgment

Common questions

What to know before you switch on the Google Ads automation tool.

Will it touch my brand keywords?

No. Automations never block or pause a search term or keyword with your product name in it. Misspellings and variants aren't matched, so list those too.

Can I undo an action?

Yes. Any change an automation made can be reverted in one click, on its own and in any order.

How to automate Google Ads?

Google can set your bids (Smart Bidding) and run simple rules you write (Automated rules). Hero Marketer handles the fixes you keep meaning to make, like blocking search terms that waste money, and you preview each one first.

Does Google have an automation tool?

Yes: Smart Bidding, Automated rules, scripts and auto applied recommendations. They follow the settings you give them. Hero Marketer adds checks made for B2B SaaS, so nothing is blocked before a lead has had time to convert.

How is Hero Marketer different from Google's own Automated Rules?

With Automated Rules you set every condition and number yourself. Most of Hero Marketer's automations compare a campaign with its own average, never touch a keyword with your product name, and give a new campaign time before blocking anything in it.

What do automations cost?

Nothing per action, and nothing for the preview. Automations run in the daily checks, 0.25 credits a day for each connected account (about $7.50 a month), which cover your alerts too. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days.

Built for

Whoever owns the Google Ads number in B2B SaaS.

The CEO’s question, answered with evidence.

You inherited Google Ads with a CEO who asks where $5,000 went. Hero AI shows which searches ate it, with evidence, and asks before it changes anything.

See the first marketer fit →
Hero AI Mon 10:40 AM

Why did we spend $5,000 and sales says no demos?

$1,400 went to broad match searches like “crm jobs” and “salesforce login”. Your real demo cost is $620. Add negatives for jobs and login terms, and keep “crm pricing” running.

Proposed changes · 2 actions

  • Add 12 negative keywords Saves $1,400 a month

Most waste hides in searches

Pricing

Pay for the AI work and daily checks you use.

Free

$0

Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.

Credits

$20 a pack

One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.

See full pricing

Built by a B2B SaaS marketer

Let Hero Marketer handle the fixes you keep meaning to make.

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  • No monthly fee
  • No card needed
  • We never sell your data