Today someone opens Campaign Manager each morning to see which campaign got expensive. Hero Marketer’s LinkedIn Ads automation tool lowers a campaign's daily budget when its cost per lead climbs, by a rule you set and previewed on the last 30 days. Every change has a Revert.
Cost per lead: Sales Hub demo
Lowered campaign budget: $250 to $200 a day
Trimmed while you ran the webinar
How it works
You choose
Cost per lead rising lowers a campaign’s daily budget. If your conversions carry a value, return on ad spend rising can raise it. You set the limit and the size.
Create custom automation
A rule can't work against you
You preview
Before you save, the preview shows how often the rule would have acted. Tick the box to confirm. The rule starts as soon as you save it.
Preview
Would have alerted you 2 times in the last 30 days · would have changed a budget 2 times
I've reviewed the preview and want Hero Marketer to make this change automatically
Nothing runs until you tick
It acts
Each morning it checks your campaigns. When your rule matches, it changes the budget, then waits 7 days before it touches that campaign again.
Safety limits
A ceiling it can't pass
You revert
Every change lands in Automation history with a Revert. It sets the budget to what it was just before, and replaces any edit you made to it since.
Lowered campaign budget
Sales Hub demo · 6:05 AM
Back to the old budget
Create custom automation
A rule can't work against you
Preview
Would have alerted you 2 times in the last 30 days · would have changed a budget 2 times
I've reviewed the preview and want Hero Marketer to make this change automatically
Nothing runs until you tick
Safety limits
A ceiling it can't pass
Lowered campaign budget
Sales Hub demo · 6:05 AM
Back to the old budget
Why it's different
Hero Marketer
Campaign Manager by hand
Checks every campaign each morning and acts only on a rule you saved
You open Campaign Manager and compare campaigns one by one
Shows how often a rule would have acted in the last 30 days, before you save it
You see what a budget change does after you make it
Caps each change, waits 7 days, and never goes below 1 a day in your currency
You remember how much you changed it last time
Logs every change with a Revert that puts the old budget back
You write down the old budget so you can restore it
What comes next
A rule lowers a campaign's daily budget when cost per conversion climbs, and can raise it when return on ad spend does. That is all it does. Pausing a campaign, changing a bid or finding the cause goes to Hero AI, which changes nothing until you click Approve and apply.
Your history
Each action lands in Automation history with what it changed, where and when. One click sets the budget back to what it was just before.
Automation history
LinkedIn AdsLowered campaign budget
Sales Hub demo · 6:05 AM
Raised campaign budget
Webinar signups · 9d ago
→ Alerts
You get
a morning check for spend without leads and a cost per lead that climbs
→ Hero AI
You get
the cause, and a pause or bid change you approve
→ Reports
You get
spend and conversions by job function, seniority and company size
→ Change history
You get
each budget change as a pin on your trend chart
Common questions
It can only change a campaign's daily budget, and only by a rule you save. It can't pause a campaign, change a bid or edit an ad. For those, ask Hero AI, and each runs after you click Approve and apply.
Yes. Every change has a Revert in Automation history. It puts the budget back to what it was just before that change, and that replaces any edit you made to the budget since.
No. Each step is the size you set, from 5% to 50%. A rule waits 7 days before it changes the same campaign again, makes at most 3 changes a day, and moves a budget by 50% at most in a week. It never takes a daily budget below 1 in your account's currency.
Yes. Before you save, the preview shows how often the rule would have acted in the last 30 days. You tick a box to confirm, and from then on the rule runs on its own.
Nothing per change, and nothing for the preview. Rules run in the daily checks, which cost 0.25 credits a day for each connected account (about $7.50 a month) and cover your alerts too. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited LinkedIn, and the CEO asks why it brings interns. Hero AI shows which seniorities your clicks came from and which to exclude in Campaign Manager.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why is LinkedIn showing our ad to interns?
Marketing as a job function still includes entry level roles. 18% of your clicks came from entry and unpaid seniority, with no demos. Exclude those, and keep Audience Expansion off.
Next step · in Campaign Manager
Function still includes interns
You run LinkedIn between product and sales. Hero AI says what the $4,000 covered, and keeps the budget on the people you picked.
See the founder fit →
Hero AI
11:47 PM
Is my $4,000 a month on LinkedIn doing anything?
31% of spend ran on the LinkedIn Audience Network, outside LinkedIn, and brought 4% of your form fills. Turn it off and the money stays in front of the people you picked.
Next step · in Campaign Manager
A third left LinkedIn
LinkedIn is one of five channels for a team of three. Daily checks catch a price jump, and Hero AI hands you a bid you can defend to the board.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Why did LinkedIn cost per click double? Board meets Monday.
Average click cost hit $19 against a suggested bid near $12, since the campaign moved to automatic bidding. A $12 manual cap is ready for your approval.
Monday update · before the review
Back near the suggested bid
You run LinkedIn for several SaaS clients, each with its own list. Hero AI scans each account free and shows where the budget left the list.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client sells to firms of 11 to 500. Why bigger companies?
14% of clicks came from companies over 1,000 staff. Audience Expansion was on, and it reached past the sizes you picked. Switch it off, so the budget stays on the firms your client sells to.
Next step · in Campaign Manager
Expansion widens your list
Pricing
Free
$0
Your live LinkedIn Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
