When conversion tracking breaks, Ads Manager keeps spending and says nothing. Hero Marketer’s Facebook Ads monitoring tool opens your account every morning, and flags a silent pixel, a spend spike and a placement that spent for nothing. You find out the morning after, while you can still act.
Conversions went silent
Yesterday had $640 in spend and no conversions. Check your pixel.
Analyze with Hero AIFound before the week's spend is gone
Why it's different
Hero Marketer
Ads Manager
Judges yesterday's spend against the same weekday's average
Shows yesterday and leaves you to compare it with other Tuesdays
Flags days of spend with no conversions, a sign of a broken pixel
Keeps spending and says nothing
Spots a placement that spends for nothing
Leaves you to read every placement row yourself
Offers to block the placement for you
Leaves you to find the setting yourself
Placements
Meta’s default placements include Audience Network, so you can pay for clicks from partner apps and sites that never become leads. Every morning Hero Marketer alerts you when a placement spends without results, and you can block it in one approval.
Placement spending without results
Needs your approval
Block Audience Network on the Meta ad account
PlacementCostResults
Where the budget went for nothing
How it works
You connect
Share your ad account on Meta's screen. Before you open a chart, it scans for problems that waste ad spend.
2 things need your attention
Account spend is spiking
The account spent $1,240 yesterday versus a $430 average for this weekday.
Found today, not at month end
Every morning
Yesterday is checked against what each campaign normally does on that weekday. Alerts show in the app and reach your email or Slack.
Sales Hub trial cost per conversion spiked
Each conversion now costs $96, against a usual $58.
Compared with what's normal
You act
Click Analyze with Hero AI for the cause and the next step. Approve the fix, or set a rule that runs on its own.
Hero AI
Investigation Agent
Live
Account spend is spiking. What happened?
Sales Hub trial spent $610 yesterday against a usual $140. A lower daily budget is ready for your approval.
Needs your approval
Lower the Sales Hub trial daily budget
Campaign · yesterdayCostUsual
The campaign behind the spike
2 things need your attention
Account spend is spiking
The account spent $1,240 yesterday versus a $430 average for this weekday.
Found today, not at month end
Sales Hub trial cost per conversion spiked
Each conversion now costs $96, against a usual $58.
Compared with what's normal
Hero AI
Investigation Agent
Live
Account spend is spiking. What happened?
Sales Hub trial spent $610 yesterday against a usual $140. A lower daily budget is ready for your approval.
Needs your approval
Lower the Sales Hub trial daily budget
Campaign · yesterdayCostUsual
The campaign behind the spike
What comes next
Meta alerts judge finished days. So a budget that runs out by midday gets no alert.
Your alert
Each alert names the campaign or placement, what it spent and what it brought. Click Analyze with Hero AI and the chat starts with the alert already in it.
Alert
Conversions went silent→ Deep dive
You get
the cause and the next step, with evidence
→ Automations
You get
a campaign budget raised or lowered within caps, with a one click revert
→ Placements
You get
Audience Network, Marketplace or the right column off the ad account
→ Reports
You get
which placements and ages bought results, in a PDF
Common questions
Yes, for the checking. Hero Marketer reads yesterday every morning against each campaign's and each weekday's usual, and shows only what needs a look. You still decide what to change.
They adjust. Alerts are sized to each campaign's own numbers, so a small account doesn't alert on pennies and you hear only about what matters.
Only with your approval. Hero AI can pause a campaign, ad set or ad, set a daily budget or bid, or block a placement on the whole ad account, but only after you click Approve and apply. An automation you set up can raise or lower a campaign's daily budget on its own, within caps.
Click Analyze with Hero AI. You get the cause and the next step from your live Meta data, usually in about three minutes. If Hero AI can make the change, you approve it in the same chat. If not, it tells you where to make it in Ads Manager.
Connecting your account is free, and so is your first scan. Daily checks start when you first buy credits: 0.25 credits a day for each connected account, about $7.50 a month. Asking Hero AI about an alert usually costs 0.2 to 1.5 credits. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Meta, and sales says the leads are junk. Hero AI follows each ad set to demos, not leads, and asks before it pauses anything.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why are Meta leads cheap but nobody books a demo?
Leads cost $55, but 2 of 60 booked a demo, so a demo costs about $1,650. Many leads are students on Gmail. Pause the cheapest ad set and judge Meta by demos.
Proposed changes · 1 action
Cheap leads cost more
You run Meta between product and sales. Hero AI says what the $2,000 covered, and keeps your ads on the placements where people read.
See the founder fit →
Hero AI
11:47 PM
Is my $2,000 a month on Meta doing anything?
28% of spend ran on Audience Network at $0.40 a click, with no demos. Exclude that placement and the rest keeps running where people read.
Proposed changes · 1 action
Pennies per junk click
Meta is one of five channels for a team of three. Daily checks catch a tired ad, and Hero AI hands you a Monday story you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Meta frequency is 11 on retargeting. What’s the Monday story?
The pool is 900 people, so the same ones see it daily. A lower daily budget and a new ad with Sales Hub proof are ready for your approval.
Monday update · before the review
Small pool, tired ad
You run Meta for several SaaS clients who read every ad. Hero Marketer keeps each ad as you approved it, with Meta’s rewrites off.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client says Meta changed their headline. Is that possible?
Yes. Meta’s text improvements can rewrite wording. Your client’s “Free CRM for teams of 10 to 200” became a generic line. Launch a new ad with the original headline and enhancements off.
Your clients · 5 of 10
Meta edits your words
Pricing
Free
$0
Your live Meta Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
