Ads Manager reports Results, and Results are not sales qualified leads. Hero Marketer’s Facebook Ads reporting tool sets them side by side, with placements, ages and genders ready and cost per conversion beside each. Walk into the meeting knowing where the budget worked.
Meta Ads
Last 30 daysCost
Impressions
Clicks
Conversions
AI summary
Meta reported 58 conversions, but only 5 became sales qualified leads. A third of your spend went to partner apps and sites, and none of it became a lead.
Next: block Audience Network on the ad account.
58 conversions, 5 that count
Why it's different
Hero Marketer
Ads Manager
Sets cost per lead next to the sales qualified leads in your CRM
Stops at cost per lead, the number that looks best
Has placements, ages and genders ready, with the cost of each
Leaves you to build the breakdown yourself
Counts only clicks on your link
Counts likes, comments and shares as clicks
Puts what changed and the next step above the numbers
Leaves you to work out what changed and what to say
Your dashboard
Meta spreads one budget across Facebook, Instagram and Audience Network, and a click count won't tell you which one bought anything. You can pay for clicks from partner apps that never become leads.
Ages
Placements
A third of the budget, no conversions
How it works
You connect
Share your ad account on Meta’s screen. Before you open a chart, it checks for broken tracking and a spend spike.
Free scan
Account spend is spiking
The account spent $1,240 yesterday versus a $430 average for this weekday.
Found today, not on the invoice
The AI writes
One click and you get what changed, where the money went and what to do next. Your first one on each account is free.
AI summary
Meta reported 58 conversions, but only 5 became sales qualified leads. A third of your spend went to partner apps and sites, and none of it became a lead.
Next: block Audience Network on the ad account.
What to say, then what to do
You export
Export your dashboard or a saved report as a PDF. Your CEO or client reads it without a login or a seat to buy.
Export for the meeting
Ready to share?
No login on their end
Free scan
Account spend is spiking
The account spent $1,240 yesterday versus a $430 average for this weekday.
Found today, not on the invoice
AI summary
Meta reported 58 conversions, but only 5 became sales qualified leads. A third of your spend went to partner apps and sites, and none of it became a lead.
Next: block Audience Network on the ad account.
What to say, then what to do
Export for the meeting
Ready to share?
No login on their end
What comes next
When someone asks why a number moved, take the question to Hero AI. It can pause a campaign, ad set or ad, or set a daily budget or bid, after you approve the card. For anything else, it tells you where to change it in Ads Manager.
Your report
No pasting numbers into a slide. Each brief says what changed, the figures behind it and the next step.
Report brief
Meta monthly brief→ Deep dive
You get
the cause and the next step, with evidence
→ Alerts
You get
a morning check for a spend spike or a placement spending for nothing
→ Placements
You get
Audience Network, Marketplace or the right column off the ad account
→ Create images
You get
ads in Facebook and Instagram sizes, ready to download and upload
Common questions
No. Reports and summaries only read your account. A fix such as pausing an ad set runs only after you approve it.
Yes. Conversions are Meta’s own Results, and spend, impressions and link clicks come straight from Meta.
Yes. It says what changed in plain words, with the figures from your account for this period and the last. You can edit the wording before you send it.
Yes. Your dashboard shows placements, ages and genders with cost, conversions and cost per conversion. The AI summary reads them too.
Signing up, the dashboard, reports and CSV export are free, and so is your first AI summary on each account. After that, a summary uses about 0.01 credits. PDF export is free but needs a balance above zero. Daily checks cost 0.25 credits a day for each account. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Meta, and sales says the leads are junk. Hero AI follows each ad set to demos, not leads, and asks before it pauses anything.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why are Meta leads cheap but nobody books a demo?
Leads cost $55, but 2 of 60 booked a demo, so a demo costs about $1,650. Many leads are students on Gmail. Pause the cheapest ad set and judge Meta by demos.
Proposed changes · 1 action
Cheap leads cost more
You run Meta between product and sales. Hero AI says what the $2,000 covered, and keeps your ads on the placements where people read.
See the founder fit →
Hero AI
11:47 PM
Is my $2,000 a month on Meta doing anything?
28% of spend ran on Audience Network at $0.40 a click, with no demos. Exclude that placement and the rest keeps running where people read.
Proposed changes · 1 action
Pennies per junk click
Meta is one of five channels for a team of three. Daily checks catch a tired ad, and Hero AI hands you a Monday story you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Meta frequency is 11 on retargeting. What’s the Monday story?
The pool is 900 people, so the same ones see it daily. A lower daily budget and a new ad with Sales Hub proof are ready for your approval.
Monday update · before the review
Small pool, tired ad
You run Meta for several SaaS clients who read every ad. Hero Marketer keeps each ad as you approved it, with Meta’s rewrites off.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client says Meta changed their headline. Is that possible?
Yes. Meta’s text improvements can rewrite wording. Your client’s “Free CRM for teams of 10 to 200” became a generic line. Launch a new ad with the original headline and enhancements off.
Your clients · 5 of 10
Meta edits your words
Pricing
Free
$0
Your live Meta Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
