Campaign Manager gives you columns and a demographics download. Hero Marketer’s LinkedIn Ads reporting tool shows who your ads reached and what changed, in words your CEO follows. Walk into the meeting knowing what to say.
LinkedIn Ads
Last 30 daysCost
Impressions
Clicks
Conversions
AI summary
Cost per lead fell 19%, but entry level people took 38% of your spend and brought 2 of 47 leads.
Next: lower the Sales Hub demo campaign’s daily budget to $80.
What the budget really bought
Why it's different
Hero Marketer
Campaign Manager
Puts what changed and the next step above the numbers
Leaves you to work out what changed and what to say
Keeps who you reached on the same dashboard as spend and results
Keeps demographics in a separate view or a download
Counts website conversions and lead form leads as one number
Splits them into columns for you to add up
Tells you when there's too little data to trust the result
Leaves you to judge if a few leads are enough
Your dashboard
On LinkedIn you pay to reach job titles and company sizes, so a click count only tells you half of it. Your dashboard shows spend and conversions by job function, seniority and company size.
Job function
Company size
Seniority
Spend that can't sign a contract
How it works
You get
Before you open a single chart, it checks for broken conversion tracking, spend with nothing to show for it, and campaigns that stopped serving.
Free scan
Conversion tracking stopped working
Two days with 0 conversions while the account kept spending. It converted normally the week before.
Found today, not at month end
The AI writes
One click and you get what changed, with the real figures and who the money reached, then up to three next steps. Your first one on each account is free.
AI summary
You spent less ($8,740, down from $9,200) and got more leads (47, up from 40). Managers and directors brought 40 of the 47.
Next: lower the Sales Hub demo campaign’s daily budget to $80.
What to say, then what to do
You export
Export your dashboard or a saved report as a PDF and send it before the meeting. Your CEO or client reads it without a login or a seat to buy.
Export for the meeting
Ready to share?
No login on their end
Free scan
Conversion tracking stopped working
Two days with 0 conversions while the account kept spending. It converted normally the week before.
Found today, not at month end
AI summary
You spent less ($8,740, down from $9,200) and got more leads (47, up from 40). Managers and directors brought 40 of the 47.
Next: lower the Sales Hub demo campaign’s daily budget to $80.
What to say, then what to do
Export for the meeting
Ready to share?
No login on their end
What comes next
When someone asks why a number moved, take the question to Hero AI. It can pause a campaign or an ad, or set a daily budget or bid, after you approve the card. For anything else, it tells you where to change it in Campaign Manager.
Your report
No pasting numbers into a slide. Each brief says what changed, the figures behind it and the next step, in a PDF you can send before the meeting.
Report brief
LinkedIn monthly brief→ Deep dive
You get
the cause and the next step, with evidence
→ Report mode
You get
just the numbers, in plain words
→ Alerts
You get
a morning check for broken tracking and spend spikes
→ Create images
You get
ads in LinkedIn sizes, ready to download and upload
Common questions
Only with your approval. Hero AI can pause a campaign or an ad, or set a daily budget or bid, but only after you click Approve and apply. An automation you set up can raise or lower a campaign's daily budget on its own, within caps.
Spend, clicks and impressions come straight from LinkedIn. Days are UTC days, so one day can differ from your own time zone. Job function, seniority and company size are approximate, because LinkedIn leaves out small groups and adds the rest 12 to 24 hours late.
Yes. It says what changed in plain words, with the figures from your account for this period and the last. It says so when there's too little data to trust, and you can edit the wording before you send it.
It counts them. Lead form leads are part of your conversions, and Hero AI can see how many people opened a form and finished it. It doesn't read the leads themselves, so names and emails stay in LinkedIn.
Signing up, the dashboard, reports and CSV export are free, and so is your first AI summary on each account. After that, a summary uses about 0.01 credits and a report brief is charged by use. PDF export is free but needs a balance above zero. Daily checks cost 0.25 credits a day for each account. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited LinkedIn, and the CEO asks why it brings interns. Hero AI shows which seniorities your clicks came from and which to exclude in Campaign Manager.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why is LinkedIn showing our ad to interns?
Marketing as a job function still includes entry level roles. 18% of your clicks came from entry and unpaid seniority, with no demos. Exclude those, and keep Audience Expansion off.
Next step · in Campaign Manager
Function still includes interns
You run LinkedIn between product and sales. Hero AI says what the $4,000 covered, and keeps the budget on the people you picked.
See the founder fit →
Hero AI
11:47 PM
Is my $4,000 a month on LinkedIn doing anything?
31% of spend ran on the LinkedIn Audience Network, outside LinkedIn, and brought 4% of your form fills. Turn it off and the money stays in front of the people you picked.
Next step · in Campaign Manager
A third left LinkedIn
LinkedIn is one of five channels for a team of three. Daily checks catch a price jump, and Hero AI hands you a bid you can defend to the board.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Why did LinkedIn cost per click double? Board meets Monday.
Average click cost hit $19 against a suggested bid near $12, since the campaign moved to automatic bidding. A $12 manual cap is ready for your approval.
Monday update · before the review
Back near the suggested bid
You run LinkedIn for several SaaS clients, each with its own list. Hero AI scans each account free and shows where the budget left the list.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client sells to firms of 11 to 500. Why bigger companies?
14% of clicks came from companies over 1,000 staff. Audience Expansion was on, and it reached past the sizes you picked. Switch it off, so the budget stays on the firms your client sells to.
Next step · in Campaign Manager
Expansion widens your list
Pricing
Free
$0
Your live LinkedIn Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
