Campaign Manager shows the rise, not the reason. Hero Marketer’s LinkedIn Ads optimization tool reads your account the way a LinkedIn specialist would, down to the seniority that took the budget. Get the cause, the evidence and what to fix first, in about three minutes.
Hero AI
Investigation Agent
Live
Why did my cost per lead jump 41% last month?
Entry level people. They took 38% of your spend and brought 2 of 11 leads. Your ops leaders campaign gets leads for $60 each. Two budget changes are ready.
Needs your approval
Lower the broad audience campaign’s daily budget to $80
Last 30 daysSpentLeads
Who ate the budget
How it works
You ask
Ask it the way you’d ask a LinkedIn specialist you don’t have. Attach a screenshot of Campaign Manager, or start from an alert.
Hero AI
Why did my cost per lead jump 41% last month?
No filters, no export to pull
Likely causes
Up to three likely causes, most likely first, so nobody wastes time on the wrong one.
Plan
Three likely causes to check, most likely first:
Cause A · Budget reaching the wrong seniority
A broad audience spends on people who rarely become leads.
Most likely cause first
Evidence
Each cause is checked against your own numbers over three time periods, so one bad week doesn’t trigger a change.
Supporting evidence
Each cause checked against the last 30 days and the two periods before it:
Cause B · Bid changed
Ruled outCause C · Fewer form fills
Ruled outCause A · Wrong seniority
ConfirmedEntry level took $1,026 of $2,700 and brought 2 of 11 leads.
Proved in your own numbers
Your call
A budget, bid or pause shows on its own card with the exact values, so moving budget between campaigns is two cards. Audience changes stay in Campaign Manager, and Hero AI tells you where.
Needs your approval · 1 of 2
Lower the broad audience campaign’s daily budget to $80
Needs your approval · 2 of 2
Raise the ops leaders campaign’s daily budget to $90
Nothing runs until you click
Hero AI
Why did my cost per lead jump 41% last month?
No filters, no export to pull
Plan
Three likely causes to check, most likely first:
Cause A · Budget reaching the wrong seniority
A broad audience spends on people who rarely become leads.
Most likely cause first
Supporting evidence
Each cause checked against the last 30 days and the two periods before it:
Cause B · Bid changed
Ruled outCause C · Fewer form fills
Ruled outCause A · Wrong seniority
ConfirmedEntry level took $1,026 of $2,700 and brought 2 of 11 leads.
Proved in your own numbers
Needs your approval · 1 of 2
Lower the broad audience campaign’s daily budget to $80
Needs your approval · 2 of 2
Raise the ops leaders campaign’s daily budget to $90
Nothing runs until you click
Why it’s different
Hero AI
Campaign Manager
Names the seniority or job function that ate the budget
Keeps demographics in a separate view for you to cross check
Checks each likely cause against your own numbers and rules out the rest
Leaves you to test each theory in a spreadsheet
Says when there’s too little data to trust the result
Leaves you to judge if a few leads are enough
Puts a budget, bid or pause on a card, with Undo
Sends you back to edit each campaign by hand
What comes next
A deep dive changes nothing on its own. On LinkedIn, Hero AI pauses or enables, sets a daily budget and sets a bid. The audience stays in Campaign Manager, and Hero AI tells you where.
Investigation
No digging through breakdowns to explain a jump. You get what Hero AI checked, the figures behind each finding and what to do first, ready for when your CEO asks why.
Deep dive
about 3 minutes→ Recommendation
You get
the change made for you, once you approve
→ Ad copy
You get
new copy as a new ad beside the old one
→ Landing Page
You get
a landing page draft written for that ad
→ Reports
You get
a dashboard and a brief for the meeting
Common questions
It can tell you why. Campaign Manager shows that cost per lead moved. Hero AI checks the likely causes against your own numbers, rules out the rest and names the first fix.
Because LinkedIn earns when you spend, as every ad platform does. Its defaults, like Audience Expansion, LinkedIn Audience Network and automatic bidding, lean toward reaching more people and spending the whole budget. Hero Marketer takes no share of your spend, so its fixes aim at leads, not reach.
Yes for spend, clicks and impressions, which come straight from LinkedIn. Days are UTC days, and job function, seniority and company size are approximate.
No. Hero AI can pause or enable a campaign or ad, set a daily budget and set a bid, and only after you click Approve and apply on a card with the exact values. Each has Undo. Audience and targeting changes stay in Campaign Manager.
Yes. Ask in your own words and you get a plain answer with the first step. Approve it and Hero AI makes the change. When it can’t, it tells you where to make it in Campaign Manager.
Most cost about 0.2 to 1.5 credits, based on the work each answer takes. Signing up, connecting LinkedIn Ads and your dashboard are free. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase. Your first purchase also starts daily monitoring, at 0.25 credits a day for each connected account, about $7.50 a month.
Built for
You inherited LinkedIn, and the CEO asks why it brings interns. Hero AI shows which seniorities your clicks came from and which to exclude in Campaign Manager.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why is LinkedIn showing our ad to interns?
Marketing as a job function still includes entry level roles. 18% of your clicks came from entry and unpaid seniority, with no demos. Exclude those, and keep Audience Expansion off.
Next step · in Campaign Manager
Function still includes interns
You run LinkedIn between product and sales. Hero AI says what the $4,000 covered, and keeps the budget on the people you picked.
See the founder fit →
Hero AI
11:47 PM
Is my $4,000 a month on LinkedIn doing anything?
31% of spend ran on the LinkedIn Audience Network, outside LinkedIn, and brought 4% of your form fills. Turn it off and the money stays in front of the people you picked.
Next step · in Campaign Manager
A third left LinkedIn
LinkedIn is one of five channels for a team of three. Daily checks catch a price jump, and Hero AI hands you a bid you can defend to the board.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Why did LinkedIn cost per click double? Board meets Monday.
Average click cost hit $19 against a suggested bid near $12, since the campaign moved to automatic bidding. A $12 manual cap is ready for your approval.
Monday update · before the review
Back near the suggested bid
You run LinkedIn for several SaaS clients, each with its own list. Hero AI scans each account free and shows where the budget left the list.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client sells to firms of 11 to 500. Why bigger companies?
14% of clicks came from companies over 1,000 staff. Audience Expansion was on, and it reached past the sizes you picked. Switch it off, so the budget stays on the firms your client sells to.
Next step · in Campaign Manager
Expansion widens your list
Pricing
Free
$0
Your live LinkedIn Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
