Ads Manager shows the cost per lead, not what the leads became. Hero Marketer’s Facebook ads optimization tool reads your ad sets, placements and ads the way a Meta specialist would, next to the sales qualified leads in your CRM. Get the cause, the evidence and what to fix first, in about three minutes.
Hero AI
Investigation Agent
Live
Our Meta leads are cheap but nobody books a demo. Why?
Only 2 of your 60 leads became sales qualified. Most of the spend, $1,980, went to the broad lookalike ad set, and none of its leads qualified.
Needs your approval
Pause the broad lookalike ad set
Ad set · 30 daysSpendSQLs
Cheap leads, no pipeline
How it works
You ask
Ask it the way you’d ask a Meta specialist you don’t have. Attach a screenshot of Ads Manager, or start from an alert.
Hero AI
Our Meta leads are cheap but nobody books a demo. Why?
No breakdowns to open
Evidence
Hero AI lists the likely causes and checks each against your own numbers, so one bad week doesn’t trigger a change.
Supporting evidence
Cause B · Audience Network
Ruled outCause C · One age group
Ruled outCause A · A cheap ad set
ConfirmedBroad lookalike spent $1,980 for 36 leads and no sales qualified ones. Detailed interest brought two, at $660 each.
Proved in your own numbers
Your call
Each change shows on its own card with the exact values, and Undo is there if you change your mind.
Needs your approval
Pause the broad lookalike ad set
Spent $1,980 in 30 days with no sales qualified leads.
Nothing runs until you click
Hero AI
Our Meta leads are cheap but nobody books a demo. Why?
No breakdowns to open
Supporting evidence
Cause B · Audience Network
Ruled outCause C · One age group
Ruled outCause A · A cheap ad set
ConfirmedBroad lookalike spent $1,980 for 36 leads and no sales qualified ones. Detailed interest brought two, at $660 each.
Proved in your own numbers
Needs your approval
Pause the broad lookalike ad set
Spent $1,980 in 30 days with no sales qualified leads.
Nothing runs until you click
Why it’s different
Hero AI
Ads Manager
Reads placements, age and gender next to the ad sets, then names the one costing you
Gives you a breakdown menu to cross check one at a time
Sets cost per lead against the sales qualified leads in your CRM
Stops at cost per lead, the number that looks best
Puts a pause, budget, bid or placement block on a card with the exact values
Sends you back to edit each ad set by hand
What you get
The cause, checked against your own numbers over three periods, with the first fix.
Cost per lead next to the leads your CRM qualified, by ad set. A pause or a budget cut is one approval away.
Cost per Result for each placement. Audience Network, Facebook Marketplace and the right column can be blocked on your approval.
New copy for a campaign’s ads, posted as a new ad beside the old one. Each is one approval, with Undo.
What comes next
A deep dive changes nothing on its own. On Meta, Hero AI pauses or enables, sets a budget or bid, and blocks three placements on the ad account. Audiences stay in Ads Manager, and Hero AI tells you where.
Investigation
No digging through breakdowns. You get what Hero AI checked, the figures behind each finding and what to do first.
Deep dive
about 3 minutes→ Recommendation
You get
the change made for you, once you approve
→ Ad copy
You get
new copy as a new ad beside the old one
→ Landing Page
You get
a landing page draft written for that ad
→ Reports
You get
placements and ages with cost per Result
Common questions
It can tell you why. Ads Manager shows that Results moved. Hero AI checks the likely causes against your own numbers, rules out the rest and names the first fix.
Because Meta earns when you spend, as every ad platform does. Its defaults, like Advantage+ placements and automatic bidding, lean toward spending the whole budget wherever a click is cheap. Hero Marketer takes no share of your spend, so its fixes aim at leads that become customers.
Yes. Results are Meta’s own numbers, and every deep dive shows the evidence behind its finding.
No. Hero AI can pause or enable, set a daily budget or bid, and block Audience Network, Marketplace or the right column, only after you click Approve and apply. Each has Undo.
Yes. Ask in your own words and you get a plain answer with the first step. Approve it and Hero AI makes the change. When it can’t, it tells you where to make it in Ads Manager.
Most cost about 0.2 to 1.5 credits, based on the work each answer takes. Signing up, connecting Meta Ads and your dashboard are free. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase. Your first purchase also starts daily monitoring, at 0.25 credits a day for each connected account, about $7.50 a month.
Built for
You inherited Meta, and sales says the leads are junk. Hero AI follows each ad set to demos, not leads, and asks before it pauses anything.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why are Meta leads cheap but nobody books a demo?
Leads cost $55, but 2 of 60 booked a demo, so a demo costs about $1,650. Many leads are students on Gmail. Pause the cheapest ad set and judge Meta by demos.
Proposed changes · 1 action
Cheap leads cost more
You run Meta between product and sales. Hero AI says what the $2,000 covered, and keeps your ads on the placements where people read.
See the founder fit →
Hero AI
11:47 PM
Is my $2,000 a month on Meta doing anything?
28% of spend ran on Audience Network at $0.40 a click, with no demos. Exclude that placement and the rest keeps running where people read.
Proposed changes · 1 action
Pennies per junk click
Meta is one of five channels for a team of three. Daily checks catch a tired ad, and Hero AI hands you a Monday story you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Meta frequency is 11 on retargeting. What’s the Monday story?
The pool is 900 people, so the same ones see it daily. A lower daily budget and a new ad with Sales Hub proof are ready for your approval.
Monday update · before the review
Small pool, tired ad
You run Meta for several SaaS clients who read every ad. Hero Marketer keeps each ad as you approved it, with Meta’s rewrites off.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client says Meta changed their headline. Is that possible?
Yes. Meta’s text improvements can rewrite wording. Your client’s “Free CRM for teams of 10 to 200” became a generic line. Launch a new ad with the original headline and enhancements off.
Your clients · 5 of 10
Meta edits your words
Pricing
Free
$0
Your live Meta Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
