Google Ads Keyword Planner gives you every search you could pay for, even the how to ones. Hero Marketer’s Google Ads keyword tool keeps the buying ones that fit what you sell. See traffic and budget before you spend.
Estimates assume your ad shows at the top of the page.
Cluster 1: Sales pipeline software (Recommended ad group)
4,200 monthly searches · 168 est. clicks/mo · $3,024 est. budget/mo
See the budget before you spend
How it works
Your market
Give Hero AI your target keyword and the country you sell in. It finds what people there search for, with Google's own numbers, so you plan from real demand.
Keyword ideas from Google
Lots of searches, no buyers
Your buyers
Hero AI drops searches from people who are only researching, so you don't bid on them. The rest fit your product, grouped and ready to become ad groups.
Buying intent clusters
Cut before it costs you money
Keyword ideas from Google
Lots of searches, no buyers
Buying intent clusters
Cut before it costs you money
What you get back
A keyword list
A spreadsheet to sort.
You filter, group and estimate it yourself.
Hero Marketer
Ad groups to launch, with estimated clicks and budget.
sales pipeline software, pipeline management software, sales pipeline tool
crm for small business, small business crm software, crm pricing for small teams
free crm, free crm software, free crm for small teams
Before you launch
Spot the wrong intent. "crm jobs", "crm certification", "crm template": lots of searches, no buyers.
Block them before launch. Add jobs, certification and template as negative keywords.
Ask Hero AI for keywords and it hands you this list too, ready to block.
Searches to block
5,400 searches, zero buyers
What comes next
Researching keywords changes nothing in your Google Ads account.
Keyword Research
No sorting or budget math by hand. Each cluster comes with our estimate of what it costs to run, ready to launch.
keyword research
target keyword · "sales pipeline software" · US→ Create campaign
You get
a live Search campaign, with ads and a budget
→ Ad Copy
You get
ads that say why buyers pick you
→ Landing Page
You get
full page copy, ready for your designer
→ Competitor campaign
You get
ways to stand out, keywords and trademark safe ads
Common questions
Google Keyword Planner, free inside Google Ads. Hero AI starts from the same numbers and keeps only the buying searches, in groups with an estimated budget.
Start with what buyers type when they're ready to pay: your category, your use case and your competitors' names. Look up their monthly searches in Keyword Planner, drop the how to searches, then group the rest by theme.
Keyword Planner is free, and its numbers are Google's own. The hard part for B2B SaaS is picking the few searches that bring buyers, and Hero AI is built for that.
Google Keyword Planner, Google Trends, Google Search Console, Semrush, Ahrefs, Moz Keyword Explorer, SpyFu, Ubersuggest, AnswerThePublic, and Hero AI, the one built for B2B SaaS Google Ads campaigns.
Yes, as a plan. Search volumes are Google's own, for the country you sell in. Clicks and budget are our estimate, with the assumptions printed under every result.
A run costs about 0.1 credits in Create campaign. Credits come in $20 packs with no monthly fee, and unused ones are refundable within 90 days.
Built for
You inherited Google Ads with a CEO who asks where $5,000 went. Hero AI shows which searches ate it, with evidence, and asks before it changes anything.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why did we spend $5,000 and sales says no demos?
$1,400 went to broad match searches like “crm jobs” and “salesforce login”. Your real demo cost is $620. Add negatives for jobs and login terms, and keep “crm pricing” running.
Proposed changes · 2 actions
Most waste hides in searches
You run Google Ads between product and sales. Hero AI says plainly what the $3,000 covers, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
Is my $3,000 a month on Google doing anything?
3 demos and 41 signups. But 110 conversions are page views of the thank you page. Fix the count first, then judge. Count only signups and demo bookings.
Next step · in Google Ads
Check what counts as a conversion
Google is one of five channels for a team of three. Daily checks cover the days nobody looks, and Hero AI hands you a Monday number you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
What do I tell the board Monday about Google?
Cost per demo was $540 on non brand and $90 on brand, so the blended number hides the gap. Pipedrive terms cost $14 a click. Both splits are ready for the deck.
Monday update · before the review
The gap the blend hides
You run Google Ads for several SaaS clients. Hero AI scans each account free, so you walk into kickoff with the first thing to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client’s Google account audit: where is the money going?
Search Partners took 18% of spend at 0 demos in 60 days. Turn it off, then review search terms weekly. Leave terms with few clicks and high intent alone.
Your clients · 5 of 10
Defaults spend client money
Pricing
Free
$0
Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
