LinkedIn’s defaults often leave Audience Expansion and LinkedIn Audience Network on, so you pay for clicks from partner apps and sites that never become leads. Hero Marketer’s LinkedIn Ads campaign builder turns both off, drafts your target audience, writes 4 ads with images and caps what each click costs. You check it, then launch.
LinkedIn Ads
Sales Hub demo | US"Marketing" includes the interns. Not here
How it works
Your audience
Hero Marketer drafts job functions, seniority and company sizes from your product. You pick the country and see how many members it reaches. Under 300, you're asked to widen it.
Choose what to target
Fewer than 300 members. LinkedIn needs more to run, so widen the audience.
Too small to run? You hear it first
Kept tight
Audience Expansion and LinkedIn Audience Network stay off, and the seniorities that rarely buy are excluded, so more of the budget lands on your list.
Who sees it
Excluded seniority
Entry · Unpaid · Training
Spend stays on managers and up
Your ads
Hero Marketer writes 4 ads to the lengths LinkedIn shows uncut and gives each an image. See them posted as your company Page before anything is paid for.
Your company
Promoted
Sales managers: stop chasing reps for pipeline updates. Start with the free CRM.
See it on a phone before it runs
Your price
The budget starts at LinkedIn's suggested daily budget. Bids are manual CPC, so no click costs more than you set. Then launch.
Budget and bid
Monthly budget
$4,560 a month
LinkedIn suggests $150 a day for this audience.
Manual CPC
$12 a click at most
LinkedIn suggests $11 to $14.
You set the price of a click
Choose what to target
Fewer than 300 members. LinkedIn needs more to run, so widen the audience.
Too small to run? You hear it first
Who sees it
Excluded seniority
Entry · Unpaid · Training
Spend stays on managers and up
Your company
Promoted
Sales managers: stop chasing reps for pipeline updates. Start with the free CRM.
See it on a phone before it runs
Budget and bid
Monthly budget
$4,560 a month
LinkedIn suggests $150 a day for this audience.
Manual CPC
$12 a click at most
LinkedIn suggests $11 to $14.
You set the price of a click
Why it's different
Hero Marketer
Campaign Manager
Keeps Audience Expansion and LinkedIn Audience Network off
Often leaves both on, so you pay for clicks from partner apps and sites that never become leads
Excludes Entry, Unpaid and Training seniority
"Marketing" still includes interns and entry level roles
Bids manual CPC, the most any click can cost
Maximum delivery spends the budget at the price the auction asks
Drafts the audience from your product and shows its size
Leaves you to build it from long lists
What comes next
The builder makes single image Sponsored Content for website visits. Once it runs, Hero AI can pause it, change its budget and bid, and write new ads beside the old ones, each added only when you approve. The audience stays as launched.
Your campaign
The campaign is on, and each ad is with LinkedIn for review. Nothing is left to finish in Campaign Manager.
campaign
Website visits | Sales Hub demo | US→ Reporting
You get
spend and conversions by job function, seniority and company size
→ Deep dive
You get
the cause and the next step, with evidence
→ Alerts
You get
a morning check for broken tracking and spend with no results
→ Create images
You get
ads in LinkedIn sizes, ready to add to a campaign
Common questions
Yes. You edit one sentence: job functions, seniority, company sizes and country. You see how many LinkedIn members it reaches before you launch.
Less than with LinkedIn's usual defaults. Audience Expansion and LinkedIn Audience Network stay off, and Entry, Unpaid and Training seniority are excluded. Job function is LinkedIn's grouping of titles, so check who you reached once the campaign runs.
It can. A manual bid caps what each click costs. It doesn't promise more reach, and a bid below what the auction asks can leave budget unspent. Hero AI can raise it once you approve.
You hear it before you pay. Under 300 members, LinkedIn can't run the campaign, so launch stays unavailable until you widen the audience.
Publishing a campaign costs no credits. Drafting your audience, writing the ads and making images use credits. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited LinkedIn, and the CEO asks why it brings interns. Hero AI shows which seniorities your clicks came from and which to exclude in Campaign Manager.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why is LinkedIn showing our ad to interns?
Marketing as a job function still includes entry level roles. 18% of your clicks came from entry and unpaid seniority, with no demos. Exclude those, and keep Audience Expansion off.
Next step · in Campaign Manager
Function still includes interns
You run LinkedIn between product and sales. Hero AI says what the $4,000 covered, and keeps the budget on the people you picked.
See the founder fit →
Hero AI
11:47 PM
Is my $4,000 a month on LinkedIn doing anything?
31% of spend ran on the LinkedIn Audience Network, outside LinkedIn, and brought 4% of your form fills. Turn it off and the money stays in front of the people you picked.
Next step · in Campaign Manager
A third left LinkedIn
LinkedIn is one of five channels for a team of three. Daily checks catch a price jump, and Hero AI hands you a bid you can defend to the board.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Why did LinkedIn cost per click double? Board meets Monday.
Average click cost hit $19 against a suggested bid near $12, since the campaign moved to automatic bidding. A $12 manual cap is ready for your approval.
Monday update · before the review
Back near the suggested bid
You run LinkedIn for several SaaS clients, each with its own list. Hero AI scans each account free and shows where the budget left the list.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client sells to firms of 11 to 500. Why bigger companies?
14% of clicks came from companies over 1,000 staff. Audience Expansion was on, and it reached past the sizes you picked. Switch it off, so the budget stays on the firms your client sells to.
Next step · in Campaign Manager
Expansion widens your list
Pricing
Free
$0
Your live LinkedIn Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
