Pick Marketing in Campaign Manager and you still get interns and entry level roles, and Audience Expansion and LinkedIn Audience Network are often on and reach beyond your list. Hero Marketer’s LinkedIn Ads audience targeting keeps both off and excludes the seniorities that don't buy. Your budget lands on the people you picked.
Choose what to target
LinkedIn AdsShow my ad for Sales Hub to people in United States who work in Sales Marketing at the level of Manager Director VP at companies of 51 to 500
About 62,000 LinkedIn members
"Marketing" includes the interns. Not here
How it works
Your product
Hero Marketer drafts your job functions, seniority and company sizes from your product, as one sentence you edit.
Drafted from your product
Sales, Business Development
Manager, Director, VP
51 to 500 employees
Your buyers, not every title
Kept tight
Audience Expansion and LinkedIn Audience Network stay off, and Entry, Unpaid and Training seniority are excluded.
Who sees it
Interns don't see your ad
The size check
You see about how many members the audience reaches. Under 300, LinkedIn can't run the ads, so you widen it first.
Audience size
Caught before it costs you
After launch
Hero AI's deep dive shows who you reached by job function, seniority and size. A running audience is changed in Campaign Manager.
Who the campaign reached
Seniority · 30 daysCostConversions
Who you actually paid to reach
Drafted from your product
Sales, Business Development
Manager, Director, VP
51 to 500 employees
Your buyers, not every title
Who sees it
Interns don't see your ad
Audience size
Caught before it costs you
Who the campaign reached
Seniority · 30 daysCostConversions
Who you actually paid to reach
Why it's different
Hero Marketer
Campaign Manager
Keeps Audience Expansion off
Often leaves it on, adding people your picks never named
Keeps LinkedIn Audience Network off
Often leaves it on, so you pay for clicks from partner apps and sites that never become leads
Excludes Entry, Unpaid and Training seniority
"Sales" and "Marketing" still include interns and entry level roles
Drafts the audience from your product and shows its size
Leaves you to build it from long lists, with no check on fit
What comes next
Choosing an audience changes nothing in your LinkedIn account until you launch. Audiences are job functions, seniority and company sizes, not saved or matched lists.
Audience research
You see who the campaign is for, about how many members that is, and what to widen when it's too small.
audience research
Sales Hub · United States→ Campaign creation
You get
a campaign for this audience, switched on last
→ Ad copy
You get
4 ads, each with intro text and a headline
→ Landing Page
You get
full page copy for this audience
← Hero AI
You get
who you reached, by job function, seniority and size
Common questions
It can be. Hero Marketer drafts the job functions, seniority and company sizes from your product, keeps Audience Expansion and LinkedIn Audience Network off and excludes Entry, Unpaid and Training. You change any part.
Not by much, only by the members at those levels. You see the member count before you launch, so you can widen the audience if it drops too far.
You find out before you spend. Under 300 members, LinkedIn can't run the ads, so Hero Marketer asks you to widen the audience first.
No. Picking an audience changes nothing until you launch a new campaign. Hero AI shows who a running campaign reached, and you change its audience in Campaign Manager.
Signing up is free. The first audience for a product costs about 0.05 credits, and every campaign after that starts from it free. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited LinkedIn, and the CEO asks why it brings interns. Hero AI shows which seniorities your clicks came from and which to exclude in Campaign Manager.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why is LinkedIn showing our ad to interns?
Marketing as a job function still includes entry level roles. 18% of your clicks came from entry and unpaid seniority, with no demos. Exclude those, and keep Audience Expansion off.
Next step · in Campaign Manager
Function still includes interns
You run LinkedIn between product and sales. Hero AI says what the $4,000 covered, and keeps the budget on the people you picked.
See the founder fit →
Hero AI
11:47 PM
Is my $4,000 a month on LinkedIn doing anything?
31% of spend ran on the LinkedIn Audience Network, outside LinkedIn, and brought 4% of your form fills. Turn it off and the money stays in front of the people you picked.
Next step · in Campaign Manager
A third left LinkedIn
LinkedIn is one of five channels for a team of three. Daily checks catch a price jump, and Hero AI hands you a bid you can defend to the board.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Why did LinkedIn cost per click double? Board meets Monday.
Average click cost hit $19 against a suggested bid near $12, since the campaign moved to automatic bidding. A $12 manual cap is ready for your approval.
Monday update · before the review
Back near the suggested bid
You run LinkedIn for several SaaS clients, each with its own list. Hero AI scans each account free and shows where the budget left the list.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client sells to firms of 11 to 500. Why bigger companies?
14% of clicks came from companies over 1,000 staff. Audience Expansion was on, and it reached past the sizes you picked. Switch it off, so the budget stays on the firms your client sells to.
Next step · in Campaign Manager
Expansion widens your list
Pricing
Free
$0
Your live LinkedIn Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
