Meta’s setup is a long run of choices, and its defaults were built for ecommerce. Hero Marketer’s Facebook Ads campaign builder needs a goal, a country and a landing page, then writes 4 on brand ads and keeps them as you approved them, on the placements you chose. You check it, then launch.
Meta Ads
Free CRM | Leads | USThe message you chose, where you chose
How it works
Your goal
Choose Traffic to get people to load your landing page, or Leads to count signups with your Meta pixel. Meta finds the people in the country you choose.
Traffic or leads, on Facebook and Instagram
Traffic
Landing page views
Leads
The pixel's Lead event
Counts people who load your page
Your ads
Hero Marketer writes 4 ads from your product and shows each on Facebook and Instagram. Meta’s text improvements stay off.
Ad 1 of 4
Your reps keep deals in five tabs. Put every deal in one free pipeline.
Primary text
Free CRM for sales teams
Headline
Meta can't reword what you approved
Your placements
Ads run on Facebook and Instagram, so you don’t pay for clicks from partner apps that never become leads. Set your budget, then launch.
Placements
Monthly budget
$1,520 a month
No paying for partner app clicks
Traffic or leads, on Facebook and Instagram
Traffic
Landing page views
Leads
The pixel's Lead event
Counts people who load your page
Ad 1 of 4
Your reps keep deals in five tabs. Put every deal in one free pipeline.
Primary text
Free CRM for sales teams
Headline
Meta can't reword what you approved
Placements
Monthly budget
$1,520 a month
No paying for partner app clicks
Why it's different
Hero Marketer
Ads Manager
Runs the 4 ads you approved, word for word
Turns on creative enhancements and text improvements that can change your wording
Keeps your budget on Facebook and Instagram
Spends part of it on clicks from partner apps and sites that never become leads
Asks for Traffic or Leads, the country and the landing page
Asks a long run of questions about objectives, goals and placements
Tells you before launch when a Leads campaign has no pixel
Leaves you to check the pixel in Events Manager yourself
What comes next
The builder makes Traffic and Leads campaigns of single image ads, in one country. Once a campaign runs, Hero AI can pause it, change its budget and bid, and block a placement that spends without results. The audience stays Meta's.
Your campaign
If something fails on the way, the campaign is deleted rather than left half built.
campaign
Traffic | Free CRM | US→ Deep dive
You get
the cause and the next step, with evidence
→ Placement exclusions
You get
an alert, and a block for the ad account
→ Alerts
You get
a morning check for spend with no results
→ Create images
You get
ads in Facebook and Instagram sizes, ready to add to a campaign
Common questions
No. Meta finds the people in the country you pick, and the builder has no audience step. What you control is the message and the placements.
It can. Meta’s creative enhancements and text improvements can rewrite wording, and they often come back when you duplicate an ad. Campaigns from this builder run your 4 ads as written.
No. Ads run on Facebook and Instagram. If a placement ever spends without results, an alert flags it, and you can block Audience Network, Marketplace or the right column on the ad account.
Yes. A Leads campaign sends people to your landing page and counts leads with your Meta pixel. It tells you before you launch if the ad account has no pixel.
Publishing a campaign costs no credits. Writing the ads uses credits, and so does making images. The builder opens after your first credit purchase. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Meta, and sales says the leads are junk. Hero AI follows each ad set to demos, not leads, and asks before it pauses anything.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why are Meta leads cheap but nobody books a demo?
Leads cost $55, but 2 of 60 booked a demo, so a demo costs about $1,650. Many leads are students on Gmail. Pause the cheapest ad set and judge Meta by demos.
Proposed changes · 1 action
Cheap leads cost more
You run Meta between product and sales. Hero AI says what the $2,000 covered, and keeps your ads on the placements where people read.
See the founder fit →
Hero AI
11:47 PM
Is my $2,000 a month on Meta doing anything?
28% of spend ran on Audience Network at $0.40 a click, with no demos. Exclude that placement and the rest keeps running where people read.
Proposed changes · 1 action
Pennies per junk click
Meta is one of five channels for a team of three. Daily checks catch a tired ad, and Hero AI hands you a Monday story you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Meta frequency is 11 on retargeting. What’s the Monday story?
The pool is 900 people, so the same ones see it daily. A lower daily budget and a new ad with Sales Hub proof are ready for your approval.
Monday update · before the review
Small pool, tired ad
You run Meta for several SaaS clients who read every ad. Hero Marketer keeps each ad as you approved it, with Meta’s rewrites off.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client says Meta changed their headline. Is that possible?
Yes. Meta’s text improvements can rewrite wording. Your client’s “Free CRM for teams of 10 to 200” became a generic line. Launch a new ad with the original headline and enhancements off.
Your clients · 5 of 10
Meta edits your words
Pricing
Free
$0
Your live Meta Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
