Google Ads shows you the rise, not the reason. Hero Marketer’s Google Ads optimization tool digs through your live account the way a PPC specialist would. Get the answer, the evidence and what to fix first, in about three minutes.
Hero AI
Hero AI
Live
Why did cost per trial jump 47% this month?
You accepted Google's switch to Maximize Conversions on Oct 9, and 9 trials a month is too few for it to bid well. Switch back to Maximize Clicks.
Bidding · 30 daysTrialsNeeds
Google needs more trials to bid well
How it works
You ask
Ask it the way you'd ask the PPC specialist you don't have. Attach a screenshot or a PDF if that is what you have.
Hero AI
Why did cost per trial jump 47% this month?
No filters, no report to pull
The evidence
Each likely cause is checked against your own numbers over three time periods, so one bad week doesn't trigger a change.
Supporting evidence
Match types too loose
Ruled outCompetitors bidding up click costs
Ruled outBidding switched too early
ConfirmedGoogle can't bid well on 9 trials a month. Each click now costs $12.05, up from $8.20.
Proved in your own numbers
Your call
Hero AI names what to fix first. Nothing runs until you click Approve and apply, right in the chat.
Fix first
Switch back to Maximize Clicks.
Needs your approval
Change bidding to Maximize Clicks
Nothing runs until you click
Hero AI
Why did cost per trial jump 47% this month?
No filters, no report to pull
Supporting evidence
Match types too loose
Ruled outCompetitors bidding up click costs
Ruled outBidding switched too early
ConfirmedGoogle can't bid well on 9 trials a month. Each click now costs $12.05, up from $8.20.
Proved in your own numbers
Fix first
Switch back to Maximize Clicks.
Needs your approval
Change bidding to Maximize Clicks
Nothing runs until you click
What comes next
A deep dive changes nothing on its own. Take the finding to the next step in the same chat.
Investigation
The figures behind each finding and what to do first, ready for when your CEO asks why.
Deep dive
about 3 minutes→ Recommendation
You get
the change made for you, once you approve
→ Ad Copy
You get
new ads that sound like your product, not a template
→ Landing Page
You get
full page copy, ready for your designer
→ Keyword Research
You get
keywords buyers search, with what they'd cost to run
Common questions
Google earns more when you spend more, so its recommendations lean toward more spend: broad match, bigger budgets, automatic bidding. Every ad platform works this way. Hero Marketer takes no share of your spend. Hero AI reads your own data with B2B SaaS in mind, and its fixes aim at signups and demos, not at a bigger bill.
The one that knows your account and shows you why. Hero AI is built for B2B SaaS: ask why leads got pricier and you get the cause, the proof and the first fix. Nothing changes until you approve it.
No. A deep dive only reads your account, and nothing runs until you click Approve and apply. Automations are separate: they stay off until you switch them on.
Yes. Ask in your own words, or attach the agency PDF you're stuck on, and you get a plain answer with the first step. Approve it and Hero AI makes the change. When it can't, as with most Performance Max changes, it tells you where to click in Google Ads.
For B2B SaaS, start narrow. Track demo requests or trials, not page views. Bid on the searches buyers type when they're ready to buy, add negative keywords to block the rest, and judge results over a full sales cycle, not a week.
Often yes, once your tracking counts real leads and you get a steady flow of them. Before that, it tends to buy cheap clicks and your own brand searches. Most B2B SaaS teams win with Search first.
Signing up, connecting Google Ads and your first scan are free. Most questions cost about 0.2 to 1.5 credits, and credits come in $20 packs with no monthly fee. Unused credits are refundable within 90 days. Daily monitoring starts with your first purchase, about $7.50 a month for each account.
Built for
You inherited Google Ads with a CEO who asks where $5,000 went. Hero AI shows which searches ate it, with evidence, and asks before it changes anything.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why did we spend $5,000 and sales says no demos?
$1,400 went to broad match searches like “crm jobs” and “salesforce login”. Your real demo cost is $620. Add negatives for jobs and login terms, and keep “crm pricing” running.
Proposed changes · 2 actions
Most waste hides in searches
You run Google Ads between product and sales. Hero AI says plainly what the $3,000 covers, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
Is my $3,000 a month on Google doing anything?
3 demos and 41 signups. But 110 conversions are page views of the thank you page. Fix the count first, then judge. Count only signups and demo bookings.
Next step · in Google Ads
Check what counts as a conversion
Google is one of five channels for a team of three. Daily checks cover the days nobody looks, and Hero AI hands you a Monday number you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
What do I tell the board Monday about Google?
Cost per demo was $540 on non brand and $90 on brand, so the blended number hides the gap. Pipedrive terms cost $14 a click. Both splits are ready for the deck.
Monday update · before the review
The gap the blend hides
You run Google Ads for several SaaS clients. Hero AI scans each account free, so you walk into kickoff with the first thing to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client’s Google account audit: where is the money going?
Search Partners took 18% of spend at 0 demos in 60 days. Turn it off, then review search terms weekly. Leave terms with few clicks and high intent alone.
Your clients · 5 of 10
Defaults spend client money
Pricing
Free
$0
Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
