Free tool

Free Google Ads mockup generator.

Check how your search or image ad looks on desktop and mobile, then send the mockup for sign off before you pay for a single click. No sign up, and nothing you add leaves your browser.

Landing page URL

Path 1

Path 2

Upload logo

Business name

Headlines up to 15

Descriptions up to 4

Sitelinks Google shows them only sometimes

Callouts short facts, not links

Structured snippet a labeled list under your ad

Seller rating stars under your ad; leave blank to hide

Preview

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H Hero Marketer heromarketer.io › google-ads › b2b-saas

Google Ads AI copilot | Built for B2B SaaS teams | Connect Google Ads for free

Ask why your cost per lead jumped and get a plain English answer from your live account. Launch Search campaigns with ads written about your product, no PPC specialist needed.

No monthly fee · No card needed · No contract · Built for B2B SaaS

Types: Keyword research, Ad copy, Ad images, Reports

Pricing
Book a demo
Keyword research
Founder story

Selling B2B SaaS? Skip the 15 empty headline boxes. Start from an ad your buyers will recognize as yours, and launch it without being a PPC person. See how

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Ad assets

Ad assets make your ad bigger and push other results down.

Sitelinks, callouts and structured snippets, once called ad extensions, add lines under your ad. Results that take more of the screen get looked at and clicked more (Lewandowski, 2017), and most clicks happen before anyone scrolls (Nielsen Norman Group).

Without assets

google ads copilot for saas

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Hero Marketer

heromarketer.io › google-ads

Google Ads AI copilot | Built for B2B SaaS teams

Ask why your cost per lead jumped and get a plain English answer from your live account.

A competitor

Their headline, in full view

The competitor sits right under your ad.

With assets

google ads copilot for saas

Sponsored

Hero Marketer

heromarketer.io › google-ads

Google Ads AI copilot | Built for B2B SaaS teams

Ask why your cost per lead jumped and get a plain English answer from your live account.

No monthly fee · No card needed · No contract · Built for B2B SaaS

Types: Keyword research, Ad copy, Ad images, Reports

Pricing
Book a demo
Keyword research
Founder story

A competitor

Their headline, in full view

Your ad fills the first screen. The competitor starts below it.

01 / Sitelinks

Sitelinks

Extra links under your ad, each to its own page. 25 characters each, and Google needs at least 2.

Desktop: Up to 6, side by side on one or two lines, or stacked.
Mobile: Up to 8 in a row that people swipe through. When your ad is the top result, they show one per line, and the ad gets much taller.
For B2B SaaS: Link the pages a buyer checks before a demo: pricing, security, a comparison and the demo itself.

Google's rules for sitelinks

desktop

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Google Ads AI copilot | Built for B2B SaaS teams

Ask why your cost per lead jumped and get a plain English answer from your live account.

PricingBook a demoKeyword researchFounder story

Buyers skip straight to pricing

mobile

Sponsored

Google Ads AI copilot | Built for B2B SaaS teams

Ask why your cost per lead jumped and get a plain English answer from your live account.

PricingBook a demoKeyword researchFounder story

02 / Callouts

Callouts

Short facts that are not links. 25 characters each, and up to 10 can show.

Desktop: On one line, separated by dots.
Mobile: They wrap like a paragraph, so each one adds height.
For B2B SaaS: Use facts a buyer can check, like No contract or SOC 2 Type II. Easy to use tells them nothing.

Google's rules for callouts

desktop

Sponsored

Google Ads AI copilot | Built for B2B SaaS teams

Ask why your cost per lead jumped and get a plain English answer from your live account.

No monthly fee · No card needed · No contract · Built for B2B SaaS

Answers "what's the catch?"

mobile

Sponsored

Google Ads AI copilot | Built for B2B SaaS teams

Ask why your cost per lead jumped and get a plain English answer from your live account.

No monthly fee · No card needed · No contract · Built for B2B SaaS

03 / Structured snippets

Structured snippets

A header from Google's list, such as Types or Service catalog, with at least 3 items under it. Not clickable.

Desktop: Up to 2 headers at a time.
Mobile: One header.
For B2B SaaS: Name real things a buyer is looking for: your plans, your services, the products in your suite.

Google's rules for structured snippets

desktop

Sponsored

Google Ads AI copilot | Built for B2B SaaS teams

Ask why your cost per lead jumped and get a plain English answer from your live account.

Types: Keyword research, Ad copy, Ad images, Reports

Shows the range at a glance

mobile

Sponsored

Google Ads AI copilot | Built for B2B SaaS teams

Ask why your cost per lead jumped and get a plain English answer from your live account.

Types: Keyword research, Ad copy, Ad images, Reports

Google shows an asset only when it predicts the asset will help, so add more than you need. Try yours in the mockup generator above.

How Google mixes your lines

With no pins, one ad has 50,235 versions. Pin a few lines to take control.

Give Google 15 headlines and 4 descriptions in a responsive search ad and it can build 50,235 different ads. Pinning locks a line into one position. With nothing pinned, Google predicts which versions to show instead of testing them all. On the few thousand searches a month a B2B SaaS ad group gets, your proof and your call to action can wait a long time to show up.

50,235

versions of one ad with 15 headlines and 4 descriptions, nothing pinned

40+ years

to show each version 100 times at 10,000 impressions a month

Source: Adalysis, a study of 5,900 Google Ads accounts (2026)

Thoughtful pinning

Position 1

What they searched for

Google Ads AI copilot
Google Ads AI for B2B SaaS
AI copilot for Google Ads

Position 2

Why you

Built for B2B SaaS teams
Know why your numbers moved
Ads in your product's words

Position 3

What to do next

Connect Google Ads for free
No monthly fee or contract

Google still mixes the lines inside each position, so it keeps testing. But every version it builds reads in order: their search, your proof, the next step. That leaves 18 headline combinations to learn from, not thousands.

Pin a few lines, not one

Pin two to four headlines to each position. Pin just one and that position never changes. Pin none and Google may show two lines that repeat each other.

Ads with some lines pinned had the best cost per conversion, ROAS and CPC. Optmyzr, 1M+ ads

Fewer clicks, better buyers

Pinning lowers click through rate a little. In return, more of the people who click go on to sign up.

More pinning meant a lower CTR but a higher conversion rate and more conversions per impression. Adalysis, 5,900 accounts

Don't chase an Excellent rating

Google rates a pinned ad lower on Ad strength. That rating isn't part of how Google picks which ads to show. Average is fine.

Ads rated Average had the best cost per conversion, conversion rate and ROAS. Optmyzr, 1M+ ads

For B2B SaaS

Selling B2B SaaS? Skip the blank headline boxes.

A mockup shows how your ad looks. It can't tell you what makes your buyers click. Start from an ad written about your product, and launch it without being a PPC person.

Get started See the ad copy generator

On your own

You stare at 15 empty headline boxes.

You work out which headlines to pin, and where.

You guess which searches are worth paying for.

You rebuild the ad line by line in Google Ads.

With Hero Marketer

You start from a full ad about your product and reword any line you like.

Headlines come already pinned, in order: their search, your proof, the next step.

You see what people search for and what a month would cost, before you spend.

You launch the campaign from the screen where you checked the ad.

Reference

Google Ads character limits and image sizes.

Google counts each Chinese, Japanese or Korean character as two. The counters in Hero Marketer’s mockup generator do the same.

Field	Limit	How many
Headline	30 characters (40 on Demand Gen)	Up to 15 on Search and Performance Max, 5 on Demand Gen
Long headline	90 characters	Up to 5, image ads only
Description	90 characters	Up to 4 on Search, 5 on Performance Max (one of them 60 characters) and Demand Gen
Display path	15 characters each	2, after your domain
Sitelink text	25 characters	At least 2; up to 6 show on desktop, 8 on mobile
Callout	25 characters	Up to 10 can show
Structured snippet	A header from Google's list, such as Types	At least 3 values
Business name	25 characters	1
Landscape image	1.91:1	1200 × 628 recommended, 600 × 314 minimum
Square image	1:1	1200 × 1200 recommended, 300 × 300 minimum
Portrait image	4:5	960 × 1200 recommended, 480 × 600 minimum
Logo	1:1	1200 × 1200 recommended, 128 × 128 minimum

FAQ

Questions before you make a mockup.

Is the mockup generator really free?

Yes. There is no sign up, no limit and nothing to install. Type your lines, check the ad on desktop and mobile, and download it as a PNG.

Do you see or keep my ad copy and images?

No. Hero Marketer’s mockup generator runs in your browser, and your images never leave it. A share link holds your text after the # sign, and browsers never send that part to a server. Images are not in the link, so whoever opens it adds their own.

Will Google show my ad exactly like this?

Not exactly. Google picks which headlines and descriptions to show for each search and lays the ad out differently by device and by where it appears. Use Show another version to check how your lines read in different orders, and keep every line within its limit.

Can I send the mockup to my CEO or a client?

Yes. Download PNG saves the preview as an image for a deck or an email. Share preview copies a link that opens this page with your text already in place, so they can click through the other versions themselves.

I sell B2B SaaS. Can Hero Marketer write and launch the ad for me?

Yes. Give Hero AI the search you want to show up for and your landing page. You get keywords with what they would cost a month, and an ad written about your product, not a template. You check it in a preview like this one, then launch the campaign in your Google Ads account. Signing up and connecting your account are free. Ad copy uses about 0.2 credits and keyword research about 0.1. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.

Built for B2B SaaS

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