Hero Marketer

Google Ads monitoring tool

Budget leaks while no one's watching.

Google Ads emails you about billing, not broken tracking or wasted spend. Hero Marketer’s Google Ads monitoring tool checks every morning and watches budgets through the day. Know what broke before anyone asks.

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Active
6:04 AM

Conversions went silent

$2,610 spent in two days and 0 conversions. That usually means broken tracking, not weak ads.

Analyze with Hero AI

Told at 6 AM, not next week

The problem

You find out a week late,
after the budget is gone.

  • "A campaign spent its budget by noon, so the afternoon demo searches got nothing."
  • "Tracking broke after a site release. I made bid calls on numbers that were already wrong."
  • "Google applied a recommendation overnight and I found out a week later."

What it catches

17 checks, in three groups.

Most are problems Google Ads never emails you about. Build your own on a metric like daily spend, and see how often it would have fired in the last 30 days.

Protect

5 checks

Quiet failures that drain budget for days.

  • Google Ads connection broken

    Hero Marketer lost access, so nothing is watched.

  • Conversion tracking stopped working

    Days of spend with zero conversions.

  • Daily budget running out too fast

    A campaign's budget is mostly gone with half the day left.

  • Account spend spiking

    Today's spend is far above that weekday's usual.

  • Campaign stopped serving

    A live campaign got almost no impressions yesterday.

Performance

8 checks

Where the money leaks once ads are running.

  • Campaign spending without converting

    A week with no conversion from a campaign that usually has them.

  • Search terms wasting budget

    A search term spends a lot and never converts.

  • Profitable campaign capped by budget

    A campaign that converts keeps missing searches because its budget runs out.

  • Campaign not spending its budget

    A campaign leaves most of its daily budget unspent, day after day.

  • Click through rate dropping

    Last week's click through rate fell well below the usual.

  • Conversion rate dropping

    Fewer clicks turned into conversions than usual.

  • Cost per click spiking

    A keyword you spend a lot on costs far more per click.

  • Cost per conversion spiking

    Each conversion costs far more than usual.

Governance

4 checks

Weaker ads, and changes someone else made.

  • Losing impression share to competitors

    Competitors keep outranking a campaign with real spend.

  • Keyword Quality Score dropping

    A keyword you spend a lot on lost Quality Score.

  • Responsive search ad got weaker

    A live ad got weaker.

  • Account changed outside Hero Marketer

    Someone edited the account, Google applied a recommendation, or a rule or script ran.

Performance Max

No keyword report. Watch your ads wear out instead.

Performance Max won't show you keywords. Hero AI ranks your images by their own numbers, so you see which ones buyers stopped clicking. Then make fresh, on brand ones.

Images, last 30 days

Pipeline board 2.3% click rate
Spreadsheet headline 0.4% click rate

Worn out, time to swap

Less noise

Alert limits fit your account, not someone else's.

$50 wasted in a week is a rounding error at $10,000 a month, and a disaster at $300. So most checks compare against your account's own numbers.

The generic way

"Alert me when a search term spends over $50."

Fires constantly on a big account and never on a small one, so you mute it.

The Hero Marketer way

"Alert me when a search term spends twice my cost per conversion and never converts."

The limit moves with your own numbers.

After the alert

One click from alert to next step.

Click Analyze with Hero AI and a chat opens with the alert already in it. You get the cause and the next step in about three minutes.

See how Hero AI investigates When the fix is safe, let it run automatically
Hero AI Investigation Agent Live

Conversions went silent across the account. What happened and what do I do?

Conversions went silent $2,610 spent · 0 conversions in 2 days

Conversions stopped across every campaign on Monday while clicks kept coming. Check Monday's site release for a broken tracking tag.

Next: fix the tag before you change any bids.

The next step, not just the alarm

Common questions

What to know before you try the Google Ads monitoring tool.

How is Hero Marketer different from the emails Google Ads already sends?

Google emails you about billing, suspensions and disapproved ads. It says nothing when conversion tracking breaks, a budget runs out by noon or a search term spends for two weeks without converting. Hero Marketer checks for those every day, in the app, by email and in a Slack channel you pick.

Will I just get spammed, or do the alerts adjust to my account?

They adjust. Alerts are sized to your account's own numbers, and the noisiest ones wait for a pattern, so you hear about what matters, not every small move.

Will it change anything in my Google Ads account?

No. Alerts only tell you what they found. To fix something, you approve the change in Hero AI, or switch on an automation, which you can undo in one click.

I'm not a PPC person. What do I do when an alert fires?

Click Analyze with Hero AI and you get the cause and the next step from your live data, usually in about three minutes. If Hero AI can make the change, you approve it in the same chat. If not, it tells you where to click in Google Ads.

What is the best spy tool for Google Ads?

Start free: Google's Ads Transparency Center shows any advertiser's live ads, and Auction insights shows who outbids you. Hero Marketer tells you when competitors start outranking a campaign that matters.

How do I turn off Google Ads monitoring?

In Hero Marketer, switch off each alert in Alerts, or disconnect the account in Settings to stop everything. If you meant the ads Google shows you, turn off personalized ads at myadcenter.google.com.

What does monitoring cost?

Connecting your account and your first scan, which runs all 17 checks once, are free. Daily checks start when you first buy credits: 0.25 credits a day for each connected account, about $7.50 a month. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days.

Built for

Whoever owns the Google Ads number in B2B SaaS.

The CEO’s question, answered with evidence.

You inherited Google Ads with a CEO who asks where $5,000 went. Hero AI shows which searches ate it, with evidence, and asks before it changes anything.

See the first marketer fit →
Hero AI Mon 10:40 AM

Why did we spend $5,000 and sales says no demos?

$1,400 went to broad match searches like “crm jobs” and “salesforce login”. Your real demo cost is $620. Add negatives for jobs and login terms, and keep “crm pricing” running.

Proposed changes · 2 actions

  • Add 12 negative keywords Saves $1,400 a month

Most waste hides in searches

Pricing

Pay for the AI work and daily checks you use.

Free

$0

Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.

Credits

$20 a pack

One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.

See full pricing

Built by a B2B SaaS marketer

Spot problems before your CEO does.

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  • No monthly fee
  • No card needed
  • We never sell your data