Google Ads and spreadsheets give you the numbers. Hero Marketer’s Google Ads report tool tells you what changed and what to do next, in words your CEO follows. Walk into the meeting knowing what to say.
Cost
Impressions
Clicks
Conversions
AI summary
Cost per conversion fell 28%, but 11 of the 87 conversions are webinar signups. On demo requests alone it fell 17%.
The answer to your CEO's "why?"
Why it's different
Hero Marketer
Most reporting tools
Shows whether demo requests or trials moved
Treats every conversion as a sale
Tells you when there's too little data to trust the result
Leaves you to judge if a few days of data is enough
Puts what changed and the next step above the numbers
Leaves you to work out what changed and what to say
Your dashboard
Most dashboards hand you charts and leave the reading to you. One click and Hero AI writes a short summary at the top of yours. The first one on each account is free.
AI summary
Cost per conversion fell 28%, but 11 conversions are webinar signups. On demo requests it fell 17%.
Next steps
Check whether Integrations runs out of budget.
Make webinar signups a secondary conversion.
Performance over time
Device
Country
How it works
You build
Pick what your CEO asks about, from spend and conversions to campaigns and countries. Save it once and reuse it for any period.
Create report
Build it once, reuse it weekly
The AI writes
This period against the last, then what changed with the real figures, then the one next step. You can edit any line.
What changed
Cost per conversion fell 28% on the last 30 days, but 11 of the 87 conversions are webinar signups. On demo requests alone it fell 17%.
Recommended next step: make webinar signups a secondary conversion.
What to do next, not just what
You share
Export the brief as a PDF for the meeting. Each Monday, the digest brings last week to your inbox and Slack, with a box you can forward to your CEO.
Share it
Monday digest
Every Monday, 8:00 AM · email and Slack
Last week, in your inbox before the meeting
Create report
Build it once, reuse it weekly
What changed
Cost per conversion fell 28% on the last 30 days, but 11 of the 87 conversions are webinar signups. On demo requests alone it fell 17%.
Recommended next step: make webinar signups a secondary conversion.
What to do next, not just what
Share it
Monday digest
Every Monday, 8:00 AM · email and Slack
Last week, in your inbox before the meeting
What comes next
When someone asks why a number moved, take the question to Hero AI. It changes nothing until you approve.
Your report
What changed, the figures behind it and the next step, in a PDF you can send before the meeting.
Report brief
Weekly performance brief→ Deep dive
You get
the cause and the next step, with evidence
→ Report mode
You get
just the numbers, in plain words
→ Ad Copy
You get
fresh ads that say what your product does
→ Keyword Research
You get
buying intent keywords with a budget estimate
Common questions
In Google Ads, open Insights and reports, then Report editor, pick your metrics and download. That gets you the numbers. Hero Marketer's dashboard is ready on day one, with a summary on top that says what changed, in words your CEO reads.
It depends who reads it. Looker Studio is free and flexible, but you build every chart. If your reader is a CEO asking what changed and what now, Hero Marketer writes that answer for you, with the numbers behind it.
Yes. It says what changed in plain words, with the figures from your account, and says so when there's too little data to trust. You can edit the wording before you send it.
Export it as a PDF and send the file. They don't need an account or a seat. The Monday digest also emails your team last week's results each week.
No. Dashboards, reports and their summaries only read your account. Any change Hero AI suggests runs only after you click Approve and apply.
In Google Ads, open Goals, then Conversions, and check each action's Status, or test your site with Google Tag Assistant. Tracking also breaks quietly after a site update. Hero Marketer flags it within two days, not at month end.
Signing up, the dashboard, reports, CSV export and your first AI summary on each account are free. After that, a summary uses about 0.01 credits. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days.
Built for
You inherited Google Ads with a CEO who asks where $5,000 went. Hero AI shows which searches ate it, with evidence, and asks before it changes anything.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why did we spend $5,000 and sales says no demos?
$1,400 went to broad match searches like “crm jobs” and “salesforce login”. Your real demo cost is $620. Add negatives for jobs and login terms, and keep “crm pricing” running.
Proposed changes · 2 actions
Most waste hides in searches
You run Google Ads between product and sales. Hero AI says plainly what the $3,000 covers, and asks before it changes anything.
See the founder fit →
Hero AI
11:47 PM
Is my $3,000 a month on Google doing anything?
3 demos and 41 signups. But 110 conversions are page views of the thank you page. Fix the count first, then judge. Count only signups and demo bookings.
Next step · in Google Ads
Check what counts as a conversion
Google is one of five channels for a team of three. Daily checks cover the days nobody looks, and Hero AI hands you a Monday number you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
What do I tell the board Monday about Google?
Cost per demo was $540 on non brand and $90 on brand, so the blended number hides the gap. Pipedrive terms cost $14 a click. Both splits are ready for the deck.
Monday update · before the review
The gap the blend hides
You run Google Ads for several SaaS clients. Hero AI scans each account free, so you walk into kickoff with the first thing to raise.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client’s Google account audit: where is the money going?
Search Partners took 18% of spend at 0 demos in 60 days. Turn it off, then review search terms weekly. Leave terms with few clicks and high intent alone.
Your clients · 5 of 10
Defaults spend client money
Pricing
Free
$0
Your live Google Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
