Meta’s defaults were built for ecommerce: they spread a budget across every placement, so you end up paying for clicks from partner apps and sites that never become leads. Hero Marketer’s Facebook ads placement exclusions flag the placement spending without results each morning. You approve the block, and Undo takes it back.
Hero AI
Meta Ads copilot
Live
Which placement is spending without results?
Audience Network. It took $286 in two weeks from partner apps and sites, and none of it became a lead. Blocking it covers every campaign in this ad account.
Needs your approval
Block Audience Network on this ad account
Placement · 14 daysSpendResults
Clicks that never became leads
How it works
Every morning
Hero Marketer raises "Placement spending without results" when a placement spends and brings no leads.
Alert · Meta Ads
Caught the morning after
You decide
For Audience Network, Facebook Marketplace and the right column, the alert and Hero AI offer "Block on this ad account". Undo puts the placement back.
Needs your approval
Block Audience Network on this ad account
Say yes knowing it's account wide
Alert · Meta Ads
Caught the morning after
Needs your approval
Block Audience Network on this ad account
Say yes knowing it's account wide
Before you launch
Meta's default lets a budget run on every placement. A Traffic or Leads campaign built in Hero Marketer sends none of its budget to Audience Network from the first day.
Where the budget runs
No Audience Network from day one
What comes next
Nothing is blocked until you approve it. Audience Network, Facebook Marketplace and the Facebook right column get a one click block. Reels, Stories and Threads get the steps in Ads Manager.
Placement exclusions
No report to dig through. You see what it spent, what it brought and what the block covers.
placement block
Audience Network · last 14 days← Alerts
You get
an alert when a placement spends without results
← Reports
You get
placement, age and gender tables with cost per conversion
→ Hero AI
You get
the same block, staged for your approval
→ Campaign creation
You get
a campaign on Facebook and Instagram only
Common questions
Yes. A block covers every campaign in the ad account, because Meta has started removing placement controls from ad sets in Leads campaigns. The approval card says so first, and Meta can take up to 48 hours to apply it.
It can be, if you don't open the placement report every week. Hero Marketer reads it each morning and shows what the placement cost before you approve anything.
Yes. Undo removes only the placement you blocked and leaves the rest of your account as it was.
Audience Network, Facebook Marketplace and the Facebook right column. For Reels, Stories and Threads there is no one click block, so Hero Marketer gives you the steps in Ads Manager.
Signing up is free. The morning check is part of the daily checks, which cost 0.25 credits a day for each connected ad account, about $7.50 a month. Asking Hero AI about a placement usually costs about 0.2 to 1.5 credits. Credits come in $20 packs with no monthly fee, and unused credits are refundable within 90 days of purchase.
Built for
You inherited Meta, and sales says the leads are junk. Hero AI follows each ad set to demos, not leads, and asks before it pauses anything.
See the first marketer fit →
Hero AI
Mon 10:40 AM
Why are Meta leads cheap but nobody books a demo?
Leads cost $55, but 2 of 60 booked a demo, so a demo costs about $1,650. Many leads are students on Gmail. Pause the cheapest ad set and judge Meta by demos.
Proposed changes · 1 action
Cheap leads cost more
You run Meta between product and sales. Hero AI says what the $2,000 covered, and keeps your ads on the placements where people read.
See the founder fit →
Hero AI
11:47 PM
Is my $2,000 a month on Meta doing anything?
28% of spend ran on Audience Network at $0.40 a click, with no demos. Exclude that placement and the rest keeps running where people read.
Proposed changes · 1 action
Pennies per junk click
Meta is one of five channels for a team of three. Daily checks catch a tired ad, and Hero AI hands you a Monday story you can defend.
See the head of growth fit →
Hero AI
Mon 8:02 AM
Meta frequency is 11 on retargeting. What’s the Monday story?
The pool is 900 people, so the same ones see it daily. A lower daily budget and a new ad with Sales Hub proof are ready for your approval.
Monday update · before the review
Small pool, tired ad
You run Meta for several SaaS clients who read every ad. Hero Marketer keeps each ad as you approved it, with Meta’s rewrites off.
See the fractional marketer fit →
Hero AI
Thu 8:30 AM
Client says Meta changed their headline. Is that possible?
Yes. Meta’s text improvements can rewrite wording. Your client’s “Free CRM for teams of 10 to 200” became a generic line. Launch a new ad with the original headline and enhancements off.
Your clients · 5 of 10
Meta edits your words
Pricing
Free
$0
Your live Meta Ads numbers, reports and CSV export, plus your first account scan and AI summary. No card needed.
Credits
$20 a pack
One credit is one dollar and never expires. It pays for the AI work you run and the daily checks on your account.
Built by a B2B SaaS marketer
